Created by Mike Boysen
A different perspective on the front end of innovation through the lens of true customer needs
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Do you want to learn everything about Jobs-to-be-Done that no one has been willing to teach you?
This will be a living guide, from the current state of it’s initial publication to its ultimate state; with updates over time as we evolve, automate, and ultimately obfuscate the process. I realize this is scary for practitioners, but would you rather be on the leading edge of innovation, or relegated to the long-tail of obscurity?
Chapters
Six more chapters are in development, and hidden. Some of the public ones are also still in development. This will truly be a living document 😉
