Success Metrics
There are two formatting options available. The traditional desired outcome statement is a structure used in the Outcome-Driven Innovation methodology. Since many stakeholders - especially when involved with marketing or UX teams - push back on the awkward nature of desired outcomes statements since people don’t talk like that, the alternative is a natural language structure that gets to the heart of the outcome and tries to avoid tasks and activities where feasible.
This catalog contains 20 potential metrics using each formatting option. You will likely need to reduce this set for a survey. The number of statements that have been generated is arbitrary and can be expanded to accommodate your needs.
Desired Outcome Statements (ODI)
How important is it that you… and How satisfied are you with your ability to…
- Minimize the time it takes to set up a controlled testing environment, e.g., lab space, simulation software, etc.
- Minimize the time it takes to define clear testing parameters and criteria, e.g., performance metrics, safety standards, etc.
- Minimize the time it takes to ensure all necessary testing equipment and tools are available and functional, e.g., diagnostic devices, measurement instruments, etc.
- Minimize the time it takes to train staff on proper testing procedures and protocols, e.g., handling guidelines, data recording methods, etc.
- Minimize the time it takes to conduct preliminary tests to validate testing setup and methodologies, e.g., calibration checks, trial runs, etc.
- Minimize the time it takes to systematically test each component under various conditions, e.g., stress tests, endurance tests, etc.
- Minimize the time it takes to accurately record and analyze test results, e.g., data logging, performance graphs, etc.
- Minimize the time it takes to identify and address any anomalies or unexpected outcomes during testing, e.g., troubleshooting, adjustments, etc.
- Minimize the time it takes to compare test outcomes with expected performance benchmarks, e.g., industry standards, design specifications, etc.
- Minimize the time it takes to evaluate the components' compatibility with existing systems, e.g., integration tests, interoperability assessments, etc.
- Minimize the time it takes to ensure all safety and regulatory compliance standards are met during testing, e.g., certifications, inspections, etc.
- Minimize the time it takes to revise and refine components based on test feedback, e.g., design modifications, material changes, etc.
- Minimize the time it takes to conduct repeat tests to confirm reliability and consistency of results, e.g., multiple cycles, varied conditions, etc.
- Minimize the time it takes to prepare detailed reports and documentation on testing outcomes, e.g., summaries, analysis, recommendations, etc.
- Minimize the time it takes to communicate test findings to relevant stakeholders, e.g., project team, management, clients, etc.
- Minimize the likelihood of overlooking critical component failures or defects during testing, e.g., structural weaknesses, operational malfunctions, etc.
- Minimize the time it takes to integrate feedback loops for continuous improvement of testing processes, e.g., suggestions, revisions, updates, etc.
- Minimize the time it takes to plan for scalability and future testing needs as components evolve, e.g., upgradeable setups, flexible protocols, etc.
- Minimize the time it takes to assess environmental and operational impacts of components during testing, e.g., energy consumption, emission levels, etc.
- Minimize the time it takes to develop contingency plans for unexpected challenges in testing phases, e.g., equipment failures, result discrepancies, etc.
Customer Success Statements (PJTBD)
How important is it that you can quickly and accurately… and How difficult is it for you to…
- Set up a controlled testing environment, e.g., lab space, simulation software, etc.
- Define clear testing parameters and criteria, e.g., performance metrics, safety standards, etc.
- Ensure all necessary testing equipment and tools are available and functional, e.g., diagnostic devices, measurement instruments, etc.
- Train staff on proper testing procedures and protocols, e.g., handling guidelines, data recording methods, etc.
- Conduct preliminary tests to validate testing setup and methodologies, e.g., calibration checks, trial runs, etc.
- Systematically test each component under various conditions, e.g., stress tests, endurance tests, etc.
- Accurately record and analyze test results, e.g., data logging, performance graphs, etc.
- Identify and address any anomalies or unexpected outcomes during testing, e.g., troubleshooting, adjustments, etc.
- Compare test outcomes with expected performance benchmarks, e.g., industry standards, design specifications, etc.
- Evaluate the components' compatibility with existing systems, e.g., integration tests, interoperability assessments, etc.
- Ensure all safety and regulatory compliance standards are met during testing, e.g., certifications, inspections, etc.
- Revise and refine components based on test feedback, e.g., design modifications, material changes, etc.
- Conduct repeat tests to confirm reliability and consistency of results, e.g., multiple cycles, varied conditions, etc.
- Prepare detailed reports and documentation on testing outcomes, e.g., summaries, analysis, recommendations, etc.
- Communicate test findings to relevant stakeholders, e.g., project team, management, clients, etc.
- Avoid overlooking critical component failures or defects during testing, e.g., structural weaknesses, operational malfunctions, etc.
- Integrate feedback loops for continuous improvement of testing processes, e.g., suggestions, revisions, updates, etc.
- Plan for scalability and future testing needs as components evolve, e.g., upgradeable setups, flexible protocols, etc.
- Assess environmental and operational impacts of components during testing, e.g., energy consumption, emission levels, etc.
- Develop contingency plans for unexpected challenges in testing phases, e.g., equipment failures, result discrepancies, etc.
Test Fit Structure
Apply this to Customer Success Statements only. Everything should fit together nicely. Here’s an article where I introduced the concept. Feel free to devise your own version for Desired Outcome Statements as this does not apply to their format directly.
As a(n) [end user] + who is + [Job] you're trying to [success statement] + "faster and more accurately" so that you can successfully [Job Step]