Success Metrics
There are two formatting options available. The traditional desired outcome statement is a structure used in the Outcome-Driven Innovation methodology. Since many stakeholders - especially when involved with marketing or UX teams - push back on the awkward nature of desired outcomes statements since people don’t talk like that, the alternative is a natural language structure that gets to the heart of the outcome and tries to avoid tasks and activities where feasible.
This catalog contains 20 potential metrics using each formatting option. You will likely need to reduce this set for a survey. The number of statements that have been generated is arbitrary and can be expanded to accommodate your needs.
Desired Outcome Statements (ODI)
- Minimize the time it takes to develop a comprehensive communication plan for the upgrade, e.g., timelines, channels, audience segmentation, etc.
- Minimize the time it takes to create clear and concise messaging about the upgrade's features and benefits, e.g., email templates, presentation slides, etc.
- Minimize the time it takes to tailor communication to different stakeholder groups, e.g., customers, employees, investors, etc.
- Minimize the time it takes to schedule and conduct informational sessions and Q&A forums about the upgrade, e.g., webinars, town halls, meetings, etc.
- Minimize the time it takes to prepare and distribute press releases or public announcements, e.g., social media posts, news articles, etc.
- Minimize the time it takes to update the company website and other digital platforms with upgrade information, e.g., FAQs, blog posts, product pages, etc.
- Minimize the time it takes to train customer support teams to address inquiries and concerns related to the upgrade, e.g., scripts, FAQs, etc.
- Minimize the time it takes to monitor and respond to feedback and questions on social media and other channels, e.g., comment sections, forums, etc.
- Minimize the time it takes to coordinate with marketing and sales teams to promote the upgrade effectively, e.g., campaigns, promotional materials, etc.
- Minimize the time it takes to create internal newsletters or bulletins to keep employees informed about the upgrade, e.g., intranet updates, email newsletters, etc.
- Minimize the time it takes to develop visual aids and infographics to simplify complex information about the upgrade, e.g., diagrams, flowcharts, etc.
- Minimize the time it takes to organize feedback sessions with stakeholders post-communication to gather impressions and suggestions, e.g., surveys, focus groups, etc.
- Minimize the time it takes to provide regular updates on the progress and impact of the upgrade, e.g., performance metrics, success stories, etc.
- Minimize the time it takes to ensure accessibility of communication materials for all stakeholders, e.g., translations, audio versions, etc.
- Minimize the time it takes to address any misinformation or concerns swiftly and transparently, e.g., clarification statements, corrective messages, etc.
- Minimize the time it takes to utilize multimedia formats for engaging and effective communication, e.g., videos, podcasts, webinars, etc.
- Minimize the time it takes to leverage influencers or key opinion leaders to amplify the upgrade message, e.g., partnerships, endorsements, etc.
- Minimize the time it takes to prepare frontline staff with key messages and information about the upgrade, e.g., training sessions, cheat sheets, etc.
- Minimize the time it takes to review and adapt communication strategies based on stakeholder feedback and engagement levels, e.g., analytics review, strategy adjustments, etc.
- Minimize the time it takes to celebrate and share the successes and milestones of the upgrade with all stakeholders, e.g., success stories, achievement highlights, etc.
Customer Success Statements (PJTBD)
- Develop a comprehensive communication plan for the upgrade, e.g., timelines, channels, audience segmentation, etc.
- Create clear and concise messaging about the upgrade's features and benefits, e.g., email templates, presentation slides, etc.
- Tailor communication to different stakeholder groups, e.g., customers, employees, investors, etc.
- Schedule and conduct informational sessions and Q&A forums about the upgrade, e.g., webinars, town halls, meetings, etc.
- Prepare and distribute press releases or public announcements, e.g., social media posts, news articles, etc.
- Update the company website and other digital platforms with upgrade information, e.g., FAQs, blog posts, product pages, etc.
- Train customer support teams to address inquiries and concerns related to the upgrade, e.g., scripts, FAQs, etc.
- Monitor and respond to feedback and questions on social media and other channels, e.g., comment sections, forums, etc.
- Coordinate with marketing and sales teams to promote the upgrade effectively, e.g., campaigns, promotional materials, etc.
- Create internal newsletters or bulletins to keep employees informed about the upgrade, e.g., intranet updates, email newsletters, etc.
- Develop visual aids and infographics to simplify complex information about the upgrade, e.g., diagrams, flowcharts, etc.
- Organize feedback sessions with stakeholders post-communication to gather impressions and suggestions, e.g., surveys, focus groups, etc.
- Provide regular updates on the progress and impact of the upgrade, e.g., performance metrics, success stories, etc.
- Ensure accessibility of communication materials for all stakeholders, e.g., translations, audio versions, etc.
- Address any misinformation or concerns swiftly and transparently, e.g., clarification statements, corrective messages, etc.
- Utilize multimedia formats for engaging and effective communication, e.g., videos, podcasts, webinars, etc.
- Leverage influencers or key opinion leaders to amplify the upgrade message, e.g., partnerships, endorsements, etc.
- Prepare frontline staff with key messages and information about the upgrade, e.g., training sessions, cheat sheets, etc.
- Review and adapt communication strategies based on stakeholder feedback and engagement levels, e.g., analytics review, strategy adjustments, etc.
- Celebrate and share the successes and milestones of the upgrade with all stakeholders, e.g., success stories, achievement highlights, etc.
Test Fit Structure
Apply this to Customer Success Statements only. Everything should fit together nicely. Here’s an article where I introduced the concept. Feel free to devise your own version for Desired Outcome Statements as this does not apply to their format directly.
As a(n) [end user] + who is + [Job] you're trying to [success statement] + "faster and more accurately" so that you can successfully [Job Step]