Success Metrics
There are two formatting options available. The tradition desired outcome statement is a structure used in the Outcome-Driven Innovation methodology. Since many stakeholders - especially when involved with marketing or UX teams - push back on the utilitarian nature of desired outcomes statements since people don’t talk like that, the alternative is a natural language structure that gets to the heart of the outcome and tries to avoid tasks and activities where feasible.
This catalog contains 20 potential metrics using each formatting option. You will likely need to reduce this set for a survey. The number of statements that have been generated is arbitrary and can be expanded to accommodate your needs.
Desired Outcome Statements (ODI)
- Minimize the time it takes to measure the solution's performance against predefined metrics, e.g., ROI, efficiency gains, customer satisfaction, etc.
- Minimize the time it takes to gather and analyze feedback from users and stakeholders, e.g., surveys, interviews, focus groups, etc.
- Minimize the time it takes to compare the solution's outcomes with original objectives and expectations, e.g., goal achievement, target realization, etc.
- Minimize the time it takes to identify areas for improvement and potential refinements, e.g., process bottlenecks, feature enhancements, etc.
- Minimize the time it takes to assess the long-term sustainability and scalability of the solution, e.g., future growth potential, adaptability, etc.
- Minimize the time it takes to evaluate the impact of the solution on overall business operations and strategy, e.g., workflow integration, strategic alignment, etc.
- Minimize the time it takes to analyze the cost-effectiveness and financial performance of the solution, e.g., budget adherence, cost savings, etc.
- Minimize the time it takes to monitor ongoing user engagement and satisfaction with the solution, e.g., usage rates, user retention, etc.
- Minimize the time it takes to determine the solution's impact on competitive advantage and market position, e.g., market differentiation, industry ranking, etc.
- Minimize the time it takes to assess the solution's compliance with regulatory and legal standards, e.g., industry regulations, legal obligations, etc.
- Minimize the time it takes to evaluate the solution's contribution to company culture and employee morale, e.g., staff feedback, workplace environment, etc.
- Minimize the time it takes to examine the effectiveness of communication and collaboration during the solution's implementation and operation, e.g., team dynamics, information sharing, etc.
- Minimize the time it takes to assess the impact of the solution on external stakeholders and partnerships, e.g., customer relationships, supplier interactions, etc.
- Minimize the time it takes to monitor and adjust the solution in response to changes in the market or industry, e.g., technological advancements, consumer trends, etc.
- Minimize the time it takes to evaluate the solution's environmental and social impact, e.g., eco-friendliness, corporate social responsibility, etc.
- Minimize the time it takes to analyze the return on investment and value generation of the solution, e.g., financial returns, value for stakeholders, etc.
- Minimize the time it takes to identify and address any unintended consequences or negative impacts of the solution, e.g., operational disruptions, customer dissatisfaction, etc.
- Minimize the time it takes to evaluate the scalability and adaptability of the solution for future challenges, e.g., expansion capabilities, future-proofing, etc.
- Minimize the time it takes to assess the effectiveness of risk management and mitigation measures incorporated into the solution, e.g., risk reduction, crisis response, etc.
- Minimize the likelihood of overlooking critical feedback or data in the evaluation process, e.g., bias in data interpretation, missing stakeholder input, etc.
Customer Success Statements (PJTBD)
- Measure the solution's performance against predefined metrics, e.g., ROI, efficiency gains, customer satisfaction, etc.
- Gather and analyze feedback from users and stakeholders, e.g., surveys, interviews, focus groups, etc.
- Compare the solution's outcomes with original objectives and expectations, e.g., goal achievement, target realization, etc.
- Identify areas for improvement and potential refinements, e.g., process bottlenecks, feature enhancements, etc.
- Assess the long-term sustainability and scalability of the solution, e.g., future growth potential, adaptability, etc.
- Evaluate the impact of the solution on overall business operations and strategy, e.g., workflow integration, strategic alignment, etc.
- Analyze the cost-effectiveness and financial performance of the solution, e.g., budget adherence, cost savings, etc.
- Monitor ongoing user engagement and satisfaction with the solution, e.g., usage rates, user retention, etc.
- Determine the solution's impact on competitive advantage and market position, e.g., market differentiation, industry ranking, etc.
- Assess the solution's compliance with regulatory and legal standards, e.g., industry regulations, legal obligations, etc.
- Evaluate the solution's contribution to company culture and employee morale, e.g., staff feedback, workplace environment, etc.
- Examine the effectiveness of communication and collaboration during the solution's implementation and operation, e.g., team dynamics, information sharing, etc.
- Assess the impact of the solution on external stakeholders and partnerships, e.g., customer relationships, supplier interactions, etc.
- Monitor and adjust the solution in response to changes in the market or industry, e.g., technological advancements, consumer trends, etc.
- Evaluate the solution's environmental and social impact, e.g., eco-friendliness, corporate social responsibility, etc.
- Analyze the return on investment and value generation of the solution, e.g., financial returns, value for stakeholders, etc.
- Identify and address any unintended consequences or negative impacts of the solution, e.g., operational disruptions, customer dissatisfaction, etc.
- Evaluate the scalability and adaptability of the solution for future challenges, e.g., expansion capabilities, future-proofing, etc.
- Assess the effectiveness of risk management and mitigation measures incorporated into the solution, e.g., risk reduction, crisis response, etc.
- Avoid overlooking critical feedback or data in the evaluation process, e.g., bias in data interpretation, missing stakeholder input, etc.
Test Fit Structure
Apply this to Customer Success Statements only. Everything should fit together nicely. Here’s an article where I introduced the concept. Feel free to devise your own version for Desired Outcome Statements as this does not apply to their format directly.
As a(n) [end user] + who is + [Job] you're trying to [success statement] + "faster and more accurately" so that you can successfully [Job Step]