Success Metrics
There are two formatting options available. The tradition desired outcome statement is a structure used in the Outcome-Driven Innovation methodology. Since many stakeholders - especially when involved with marketing or UX teams - push back on the utilitarian nature of desired outcomes statements since people don’t talk like that, the alternative is a natural language structure that gets to the heart of the outcome and tries to avoid tasks and activities where feasible.
This catalog contains 20 potential metrics using each formatting option. You will likely need to reduce this set for a survey. The number of statements that have been generated is arbitrary and can be expanded to accommodate your needs.
Desired Outcome Statements (ODI)
- Minimize the time it takes to prepare clear and concise communication materials about the decision, e.g., presentations, reports, memos, etc.
- Minimize the time it takes to schedule and conduct meetings or briefings with relevant parties, e.g., team sessions, stakeholder updates, etc.
- Minimize the time it takes to explain the rationale behind the decision to all stakeholders, e.g., reasoning, benefits, expected outcomes, etc.
- Minimize the time it takes to address questions and concerns regarding the decision, e.g., Q&A sessions, feedback mechanisms, etc.
- Minimize the time it takes to highlight the impact of the decision on different areas of the organization, e.g., operations, strategy, culture, etc.
- Minimize the time it takes to communicate the expected changes and actions required as a result of the decision, e.g., process changes, role adjustments, etc.
- Minimize the time it takes to ensure consistent messaging across all communication channels and platforms, e.g., internal networks, public announcements, etc.
- Minimize the time it takes to engage in proactive communication to preempt potential misunderstandings or rumors, e.g., clarifications, preemptive statements, etc.
- Minimize the time it takes to provide regular updates on the implementation and progress of the decision, e.g., progress reports, milestone achievements, etc.
- Minimize the time it takes to reinforce the alignment of the decision with organizational values and goals, e.g., mission consistency, strategic fit, etc.
- Minimize the time it takes to document and distribute detailed explanations of the decision for reference, e.g., decision logs, explanatory notes, etc.
- Minimize the time it takes to tailor communication styles to suit different audience segments, e.g., employees, customers, investors, etc.
- Minimize the time it takes to leverage various media and tools for effective communication, e.g., emails, webinars, social media, etc.
- Minimize the time it takes to prepare leaders and managers to effectively relay the decision to their teams, e.g., briefing sessions, talking points, etc.
- Minimize the time it takes to collect feedback on the communication effectiveness and clarity, e.g., surveys, feedback forms, follow-up meetings, etc.
- Minimize the time it takes to identify and address any barriers to effective communication, e.g., language barriers, technological issues, etc.
- Minimize the time it takes to acknowledge and appreciate the contributions of those involved in the decision-making process, e.g., recognition messages, acknowledgments, etc.
- Minimize the time it takes to clarify the next steps and expectations post-decision, e.g., action plans, deadlines, responsibilities, etc.
- Minimize the time it takes to ensure transparency and openness in all decision-related communications, e.g., honest disclosures, openness to feedback, etc.
- Minimize the likelihood of miscommunication or misinformation about the decision spreading, e.g., rumor control, fact-checking, etc.
Customer Success Statements (PJTBD)
- Prepare clear and concise communication materials about the decision, e.g., presentations, reports, memos, etc.
- Schedule and conduct meetings or briefings with relevant parties, e.g., team sessions, stakeholder updates, etc.
- Explain the rationale behind the decision to all stakeholders, e.g., reasoning, benefits, expected outcomes, etc.
- Address questions and concerns regarding the decision, e.g., Q&A sessions, feedback mechanisms, etc.
- Highlight the impact of the decision on different areas of the organization, e.g., operations, strategy, culture, etc.
- Communicate the expected changes and actions required as a result of the decision, e.g., process changes, role adjustments, etc.
- Ensure consistent messaging across all communication channels and platforms, e.g., internal networks, public announcements, etc.
- Engage in proactive communication to preempt potential misunderstandings or rumors, e.g., clarifications, preemptive statements, etc.
- Provide regular updates on the implementation and progress of the decision, e.g., progress reports, milestone achievements, etc.
- Reinforce the alignment of the decision with organizational values and goals, e.g., mission consistency, strategic fit, etc.
- Document and distribute detailed explanations of the decision for reference, e.g., decision logs, explanatory notes, etc.
- Tailor communication styles to suit different audience segments, e.g., employees, customers, investors, etc.
- Leverage various media and tools for effective communication, e.g., emails, webinars, social media, etc.
- Prepare leaders and managers to effectively relay the decision to their teams, e.g., briefing sessions, talking points, etc.
- Collect feedback on the communication effectiveness and clarity, e.g., surveys, feedback forms, follow-up meetings, etc.
- Identify and address any barriers to effective communication, e.g., language barriers, technological issues, etc.
- Acknowledge and appreciate the contributions of those involved in the decision-making process, e.g., recognition messages, acknowledgments, etc.
- Clarify the next steps and expectations post-decision, e.g., action plans, deadlines, responsibilities, etc.
- Ensure transparency and openness in all decision-related communications, e.g., honest disclosures, openness to feedback, etc.
- Avoid miscommunication or misinformation about the decision spreading, e.g., rumor control, fact-checking, etc.
Test Fit Structure
Apply this to Customer Success Statements only. Everything should fit together nicely. Here’s an article where I introduced the concept. Feel free to devise your own version for Desired Outcome Statements as this does not apply to their format directly.
As a(n) [end user] + who is + [Job] you're trying to [success statement] + "faster and more accurately" so that you can successfully [Job Step]