Relocation Journey

Transporter experiences the Relocation Journey — The logistics of moving the solution to different locations.

Job: Relocating a solution or product for use

Multiple Instances

Ongoing Journeys

Job Steps

These are sub-objectives of the overall job following the 9 universal phases of Jobs to be Done. Each step is further supported by several performance metrics that customers use to measure success. These are what get prioritized in a survey.

ℹ️

This map could have been about equipment, or a portable device, etc. However, I decided to leave that for the various contexts that I develop. If you need to dive deeper into a context, you can generate a map, success metrics, and all the other components very easily.

Click Step ⬇️to Open Performance Metrics ➡️

Identify Relocation Requirements

The ability to determine the specific needs and constraints for relocating the solution or product, such as size, weight, fragility, and destination.

Plan the Route

The ability to map out the most efficient and safe route for the transportation of the solution or product.

Gather Necessary Equipment

The ability to locate and collect the required tools and equipment for the relocation, such as a truck, dolly, or protective packaging materials.

Prepare the Product for Transport

The ability to properly package or secure the solution or product to prevent damage during transit.

Confirm Transportation Details

The ability to verify the route, destination, and timing of the relocation to ensure a successful delivery.

Load the Product onto the Vehicle

The ability to safely and securely load the solution or product onto the transportation vehicle.

Monitor the Product During Transit

The ability to keep an eye on the solution or product during the journey to ensure it remains secure and undamaged.

Address Any Issues During Transit

The ability to troubleshoot and resolve any problems that arise during the relocation, such as a flat tire or a shift in the product's position.

Adjust Route if Necessary

The ability to modify the planned route in response to unexpected conditions, such as traffic or road closures.

Unload the Product at the Destination

The ability to safely remove the solution or product from the vehicle upon arrival at the destination.

Confirm Successful Delivery

The ability to verify that the solution or product has been successfully relocated and is ready for use at the new location.

Wrap Up the Relocation Process

The ability to complete any final tasks related to the relocation, such as returning the transportation vehicle or equipment, and documenting the successful delivery.

Contexts

When jobs have too high of a context, insights tend to be less actionable - or at least relevant for certain stakeholders. These contexts provide a means for narrowing the scope of your research in a consistent and structured fashion. Certainly, more contexts exist, and can be addressed with a specific request.

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Logistics Company - A company that specializes in the transportation of goods from one location to another. This could involve relocating a solution or product for use in a different geographical area.

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Moving Company - A business that helps individuals or other businesses relocate their goods from one place to another. This could involve moving a product or solution to a new location for use.

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Warehouse Operations - A warehouse that stores goods before they are shipped to their final destination. The job could involve relocating products within the warehouse to prepare them for shipment.

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Retail Store - A store that sells goods to the public. The job could involve moving products from the stockroom to the sales floor for customers to purchase.

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Construction Site - A location where a building or infrastructure is being built. The job could involve moving materials or equipment to the site for use in the construction process.

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Event Planning Company - A business that organizes events such as weddings, parties, or corporate functions. The job could involve moving supplies or equipment to the event location.

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Hospital - A healthcare institution providing patient treatment. The job could involve moving medical equipment or supplies to different areas of the hospital for use in patient care.

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Manufacturing Plant - A facility where goods are produced. The job could involve moving raw materials or finished products within the plant.

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Art Gallery - A space where art is exhibited. The job could involve moving artworks for display or for transport to another location.

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Library - A place where books, periodicals, and other materials are available for people to use or borrow. The job could involve moving books or other resources to different areas of the library.

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Museum - An institution that conserves a collection of artifacts and other objects of artistic, cultural, historical, or scientific importance. The job could involve moving exhibits or artifacts within the museum.

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School or University - An educational institution where students learn. The job could involve moving educational materials or equipment to different classrooms or labs.

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Restaurant - A place where people pay to sit and eat meals. The job could involve moving food or supplies to different areas of the restaurant.

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Hotel - An establishment that provides lodging on a short-term basis. The job could involve moving furniture or supplies to different rooms or areas of the hotel.

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Airport - A location where aircraft take off and land. The job could involve moving luggage, cargo, or supplies to different areas of the airport.

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Train Station - A place where trains stop to pick up or let off passengers or goods. The job could involve moving luggage, cargo, or supplies to different areas of the station.

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Shipping Port - A location where ships load and unload cargo. The job could involve moving cargo or supplies to different areas of the port.

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Military Base - A facility where military personnel are stationed. The job could involve moving equipment, supplies, or personnel to different areas of the base.

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Research Laboratory - A place where scientific research and experiments are conducted. The job could involve moving equipment, samples, or supplies to different areas of the lab.

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Film or TV Production Set - A location where a film or television show is being shot. The job could involve moving props, equipment, or personnel to different areas of the set.

Situations

While a group of people may be trying to get the same job done, the way the respond to needs-prioritization questions can be different. When we find statistical clusters of needs we need a way to describe why the group is different from another, not simply that that are different based on how they rate needs. Situations (aka Complexity Factors) that end users experience when they execute the job (or last executed the job) could be different, thus resulting in a different prioritization of specific performance metrics. One or or more situations could correlate to a segment, and it is recommend that follow up interviews are done with actual respondents within a segment to help you gain clarity, and verbatims you can use to construct your strategic storyline for the segment.

Situations/Complexities	1	2	3	4	5
Availability of transportation resources	No resources				Abundant
Condition of transportation infrastructure	Poor				Excellent
Distance to be covered	Extremely long				Very short
Time constraints for delivery	Very tight				Flexible
Fragility of the product	Highly fragile				Highly durable
Size and weight of the product	Very large and heavy				Small and light
Weather conditions	Severe				Favorable
Availability of loading and unloading facilities	None				Excellent
Security risks during transportation	High				Low
Compliance with transportation regulations	Many complex regulations				Few simple regulations
Availability of skilled labor for handling	None				Abundant
Cost of transportation	Very high				Very low
Availability of insurance coverage	None				Comprehensive
Product's storage requirements during transit	Complex				Simple
Availability of tracking and monitoring systems	None				Advanced
Possibility of product damage or loss during transit	High				Low
Availability of backup transportation resources	None				Abundant
Need for special handling or equipment	High				None
Product's value and risk of theft	High				Low
Availability of direct routes	None				Many

Ideal States

There are times when going deep into a job, job map, and success metrics is just too much of a gamble. Is it the right job to study? Ideal states give us a handful of indicators that can be used in addition to importance, difficulty, and frequency to understand which jobs groups of end users struggle with, and why.

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Know the exact weight and dimensions of the product to be relocated - Understanding the physical attributes of the product aids in planning the relocation process.

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Determine the fragility of the product - Knowing how delicate the product is helps in deciding the necessary precautions during transit.

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Identify the most efficient route for relocation - Choosing the best route ensures timely delivery and minimizes fuel consumption.

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Have access to the necessary equipment for relocation - Having the right tools and equipment ensures a smooth and safe relocation process.

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Ensure the product is properly secured for transport - Properly securing the product prevents damage during transit.

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Confirm the destination and expected delivery time - Knowing the destination and delivery time helps in planning and managing expectations.

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Load the product safely onto the vehicle - Safe loading of the product prevents damage and ensures the safety of the transport personnel.

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Monitor the product's condition during transit - Keeping an eye on the product during transit helps in early detection of any issues.

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Address any issues that arise during transit promptly - Quick resolution of issues ensures the product's safety and timely delivery.

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Have the flexibility to adjust the route in case of unforeseen circumstances - Being able to change the route in response to traffic or road closures ensures timely delivery.

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Unload the product safely at the destination - Safe unloading of the product prevents damage and ensures the product is ready for use.

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Confirm the successful delivery of the product - Verifying the successful delivery provides closure to the relocation process.

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Complete the relocation process efficiently - Wrapping up the relocation process efficiently saves time and resources.

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Know the product is ready for use after relocation - Ensuring the product is ready for use after relocation provides satisfaction and peace of mind.

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Avoid damage to the product during relocation - Preventing damage to the product ensures its usability and saves on repair costs.

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Minimize the time taken for relocation - Reducing the relocation time increases efficiency and customer satisfaction.

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Avoid unnecessary costs during relocation - Preventing unnecessary expenses saves money and increases profitability.

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Ensure the safety of the transport personnel during relocation - Maintaining the safety of the personnel prevents accidents and ensures compliance with safety regulations.

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Avoid miscommunication during the relocation process - Preventing miscommunication ensures everyone is on the same page and the process runs smoothly.

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Minimize waste generated during the relocation process - Reducing waste is environmentally friendly and can also save on disposal costs.

Financial Metrics

The purchase decision-maker has a say in product selection, and costs relative to cash outlays, direct or indirect, are what they think about. These questions can only be answer by the person who makes those decisions. For consumers, many times you can included these in a core functional study. However, beware of business end users who simply use products that are purchased for them. They are not the right audience for these metrics.

Minimize the cost of fuel required for transporting the product.
Minimize the cost of vehicle maintenance due to heavy loads.
Minimize the cost of insurance for the transportation vehicle.
Minimize the cost of hiring additional manpower for loading and unloading.
Minimize the cost of storage during transit.
Minimize the cost of obtaining necessary permits for transportation.
Minimize the cost of tolls and other road fees during transportation.
Minimize the cost of packaging materials to protect the product during transit.
Minimize the cost of potential damage or loss of the product during transit.
Minimize the cost of delays due to unforeseen circumstances during transit.
Minimize the cost of training for handling specialized products.
Minimize the cost of technology or software used for tracking and managing transportation.
Minimize the cost of compliance with environmental regulations related to transportation.
Minimize the cost of disposal of waste generated during transportation.
Minimize the cost of emergency services in case of accidents during transit.
Minimize the cost of communication with clients regarding transportation updates.
Minimize the cost of overtime pay for drivers during long hauls.
Minimize the cost of vehicle depreciation due to frequent use for transportation.
Minimize the cost of security measures to protect the product during transit.
Minimize the cost of contingency plans for unexpected issues during transportation.

Related Jobs

When a core functional job is getting close to maturity, we have to look beyond steps or metrics and find other jobs the end user is trying to accomplish so we can help them. This provides an opportunity to not only get a job done better, but get more jobs done on a single platform (and potentially better).

Before Relocating a Solution or Product for Use

Identifying Product Specifications - Understand the size, weight, and other physical attributes of the product to be relocated.
Assessing Destination Requirements - Determine the conditions and requirements of the destination where the product will be relocated.
Planning the Route - Map out the most efficient and safe route for the relocation.
Preparing the Product for Transport - Ensure the product is properly packaged and prepared for transport to prevent damage.
Securing Necessary Permits and Documentation - Obtain all necessary permits and documentation required for the relocation.

During Relocating a Solution or Product for Use

Loading the Product - Safely load the product onto the transport vehicle, ensuring it is secure.
Monitoring the Route - Keep track of the route during the relocation to ensure there are no unexpected obstacles or changes.
Maintaining Communication - Stay in contact with the destination point and any other relevant parties during the relocation.
Ensuring Product Safety - Regularly check the product during transport to ensure it remains secure and undamaged.
Adapting to Changes - Be prepared to adapt to any changes or issues that arise during the relocation.

After Relocating a Solution or Product for Use

Unloading the Product - Safely unload the product at the destination point.
Confirming Product Integrity - Check the product to ensure it has not been damaged during transport.
Completing Documentation - Fill out any necessary paperwork or documentation related to the relocation.
Communicating Successful Delivery - Inform all relevant parties that the product has been successfully relocated.
Reviewing the Relocation Process - Assess the relocation process to identify any areas for improvement in future relocations.

Emotional Jobs

Understanding how end users want to feel (or avoid feeling) in the context of getting the job done is important in several ways. First, understanding this helps to think about more abstract things things a user considers when actually performing the job (or access a service/journey). Second, these insights can be critical in messaging to your offer, which is something your marketing team will value.

Desired Emotions:

Feel Calm: As a transporter, it is crucial to feel calm while relocating a solution or product for use. This helps in maintaining focus and ensuring safe and efficient transportation.
Feel Confident: Confidence is necessary to ensure that the product or solution is handled and transported correctly and safely.
Feel Alert: Being alert is essential to respond quickly to any unexpected situations or changes during the transportation process.
Feel Organized: Feeling organized helps in planning and executing the transportation process smoothly and efficiently.
Feel Responsible: A sense of responsibility ensures that the product or solution is transported with utmost care and diligence.

Undesired Emotions:

Avoid Feeling Stressed: Transporting a solution or product can be challenging, but it's important to manage stress levels to ensure efficient and safe transportation.
Avoid Feeling Anxious: Anxiety can lead to mistakes or mishandling of the product or solution. It's important to stay calm and focused.
Avoid Feeling Rushed: Feeling rushed can lead to errors or accidents. It's important to take the necessary time to ensure safe transportation.
Avoid Feeling Distracted: Distractions can lead to mishaps or accidents during transportation. It's crucial to stay alert and focused.
Avoid Feeling Careless: Carelessness can lead to damage or loss of the product or solution. It's important to handle the product with care and responsibility.

When relocating a solution or product for use…	How important is it that you are able to…			How difficult is it for you to…
	Not important	Neutral	Important	Not difficult	Neutral	Difficult
Feel Calm
Feel Confident
Feel Alert
Feel Organized
Feel Responsible
Avoid Feeling Stressed
Avoid Feeling Anxious
Avoid Feeling Rushed
Avoid Feeling Distracted
Avoid Feeling Careless

Social Jobs

Ditto emotional jobs

Positive Perceptions

Be Perceived as Reliable - As a transporter, it's crucial to be seen as dependable. This means that you deliver the solution or product on time and in the condition it was given to you. This perception will build trust with your clients and colleagues.
Be Perceived as Efficient - Efficiency is key in transportation. Being perceived as efficient means you can manage your time and resources well, ensuring that the solution or product reaches its destination as quickly and safely as possible.
Be Perceived as Professional - Professionalism is important in any job, but especially in transportation. This perception means you handle your tasks with seriousness and respect, and you maintain a professional demeanor at all times.
Be Perceived as Skilled - As a transporter, you need to have a good understanding of the best routes, how to handle different types of solutions or products, and how to operate various types of transportation equipment. Being perceived as skilled shows that you are competent and capable.

Negative Perceptions

Avoid Being Perceived as Unreliable - Being seen as unreliable can damage your reputation. This perception means you often fail to deliver the solution or product on time or in the condition it was given to you.
Avoid Being Perceived as Inefficient - Inefficiency can lead to delays and increased costs. This perception means you often waste time and resources, and you struggle to get the solution or product to its destination quickly and safely.
Avoid Being Perceived as Unprofessional - Unprofessional behavior can harm your relationships with clients and colleagues. This perception means you don't take your tasks seriously, you don't respect others, and you don't maintain a professional demeanor.
Avoid Being Perceived as Unskilled - Lack of skill can lead to mistakes and accidents. This perception means you don't understand the best routes, you struggle to handle different types of solutions or products, and you can't operate various types of transportation equipment effectively.

Survey Format

When relocating a solution or product for use…	How important is it that you are able to…			How difficult is it for you to…
	Not important	Neutral	Important	Not difficult	Neutral	Difficult
Be Perceived as Reliable
Be Perceived as Efficient
Be Perceived as Professional
Be Perceived as Skilled
Avoid Being Perceived as Unreliable
Avoid Being Perceived as Inefficient
Avoid Being Perceived as Unprofessional
Avoid Being Perceived as Unskilled

How this was made

I used the tools that I’ve shared in my Jobs-to-be-Done Masterclass: Eliminating Jobs-to-be-Done Interviews with Artificial Intelligence ⬅️ to build this entire catalog.

While it did take some time, that’s because there are 16 journeys and the catalogs are comprehensive. You will not find anything like this in the JTBD practitioner world.

Consultants make their money doing things. Innovators automate things. I hope Customer Experience (CX) professionals are able to leverage this work to accelerate their own.

Purpose

Journey Mapping exercises typically end with a visualization of a make believe journey with a smattering of pain points expressed by a smattering of real people.

Have you ever wondered why you constantly have to redo these?

What I’ve developed above may not be absolutely perfect for your situation, but with a few tweaks it will stand the test of time as the backbone of your prioritization of customer needs, and the foundation of your strategic roadmaps far into the future.

We don’t study solutions, we study the jobs your customers are trying to get done as they experience the lifecycle of ownership within your ecosystem.

Simple as that.

Now, go run a survey. I’ll be incorporating some accelerators for that very, very soon.

Contact

Mike Boysen - Managing Director

Practical JTBD, LLC

www.pjtbd.com | http://jobstobedone.substack.com

678-824-2789 | info@pjtbd.com

Copyright

The entire catalog is covered under creative commons….