Loyalty & Advocacy

Desired Outcome Statements (ODI)

1. Minimize the time it takes to engage in loyalty programs or reward schemes, e.g., points accumulation, redeeming rewards, special offers, etc.
2. Minimize the time it takes to share positive experiences or recommendations about the product, e.g., writing reviews, word-of-mouth referrals, social media sharing, etc.
3. Minimize the time it takes to participate in brand advocacy initiatives, e.g., ambassador programs, user-generated content, community events, etc.
4. Minimize the time it takes to access exclusive content or insider information as a loyal customer, e.g., sneak peeks, product previews, VIP communications, etc.
5. Minimize the time it takes to benefit from continued customer support and service enhancements, e.g., priority support, personalized services, ongoing updates, etc.
6. Minimize the time it takes to stay informed about new products or services from the brand, e.g., newsletters, launch announcements, product demos, etc.
7. Minimize the time it takes to contribute to product development or improvement through feedback, e.g., surveys, focus groups, beta testing, etc.
8. Minimize the time it takes to engage with the brand community and other customers, e.g., forums, social media groups, events, etc.
9. Minimize the time it takes to utilize customer perks and benefits beyond the basic product offering, e.g., extended warranties, exclusive deals, complimentary services, etc.
10. Minimize the time it takes to receive acknowledgment or rewards for continued patronage, e.g., loyalty milestones, anniversary gifts, recognition programs, etc.
11. Minimize the time it takes to access educational or informative content related to the product or brand, e.g., webinars, tutorials, expert talks, etc.
12. Minimize the time it takes to benefit from referral programs when recommending the product to others, e.g., referral bonuses, discount codes, reward points, etc.
13. Minimize the time it takes to track and manage loyalty points or rewards status, e.g., mobile apps, online dashboards, account summaries, etc.
14. Minimize the time it takes to participate in brand events or special promotions, e.g., sales events, exclusive launches, online webinars, etc.
15. Minimize the time it takes to access personalized product recommendations based on past purchases, e.g., AI-driven suggestions, curated lists, bespoke offerings, etc.
16. Minimize the likelihood of feeling disconnected or undervalued as a long-term customer, e.g., lack of recognition, outdated loyalty programs, limited engagement, etc.
17. Minimize the likelihood of encountering difficulties in utilizing loyalty rewards or benefits, e.g., complex redemption processes, limited reward options, expiration of points, etc.
18. Minimize the likelihood of losing interest in the brand due to a lack of innovation or engagement, e.g., stagnant product lines, repetitive marketing, unresponsive community management, etc.
19. Minimize the likelihood of dissatisfaction with the brand's response to customer feedback or suggestions, e.g., ignored inputs, slow implementation, lack of transparency, etc.
20. Minimize the likelihood of facing barriers to participating in brand advocacy or community events, e.g., inconvenient scheduling, restrictive criteria, limited access, etc.

Customer Success Statements (PJTBD)

1. Engage in loyalty programs or reward schemes, e.g., points accumulation, redeeming rewards, special offers, etc.
2. Share positive experiences or recommendations about the product, e.g., writing reviews, word-of-mouth referrals, social media sharing, etc.
3. Participate in brand advocacy initiatives, e.g., ambassador programs, user-generated content, community events, etc.
4. Access exclusive content or insider information as a loyal customer, e.g., sneak peeks, product previews, VIP communications, etc.
5. Benefit from continued customer support and service enhancements, e.g., priority support, personalized services, ongoing updates, etc.
6. Stay informed about new products or services from the brand, e.g., newsletters, launch announcements, product demos, etc.
7. Contribute to product development or improvement through feedback, e.g., surveys, focus groups, beta testing, etc.
8. Engage with the brand community and other customers, e.g., forums, social media groups, events, etc.
9. Utilize customer perks and benefits beyond the basic product offering, e.g., extended warranties, exclusive deals, complimentary services, etc.
10. Receive acknowledgment or rewards for continued patronage, e.g., loyalty milestones, anniversary gifts, recognition programs, etc.
11. Access educational or informative content related to the product or brand, e.g., webinars, tutorials, expert talks, etc.
12. Benefit from referral programs when recommending the product to others, e.g., referral bonuses, discount codes, reward points, etc.
13. Track and manage loyalty points or rewards status, e.g., mobile apps, online dashboards, account summaries, etc.
14. Participate in brand events or special promotions, e.g., sales events, exclusive launches, online webinars, etc.
15. Access personalized product recommendations based on past purchases, e.g., AI-driven suggestions, curated lists, bespoke offerings, etc.
16. Avoid feeling disconnected or undervalued as a long-term customer, e.g., lack of recognition, outdated loyalty programs, limited engagement, etc.
17. Avoid encountering difficulties in utilizing loyalty rewards or benefits, e.g., complex redemption processes, limited reward options, expiration of points, etc.
18. Avoid losing interest in the brand due to a lack of innovation or engagement, e.g., stagnant product lines, repetitive marketing, unresponsive community management, etc.
19. Avoid dissatisfaction with the brand's response to customer feedback or suggestions, e.g., ignored inputs, slow implementation, lack of transparency, etc.
20. Avoid facing barriers to participating in brand advocacy or community events, e.g., inconvenient scheduling, restrictive criteria, limited access, etc.