Success Metrics
There are two formatting options available. The traditional desired outcome statement is a structure used in the Outcome-Driven Innovation methodology. Since many stakeholders - especially when involved with marketing or UX teams - push back on the awkward nature of desired outcomes statements since people don’t talk like that, the alternative is a natural language structure that gets to the heart of the outcome and tries to avoid tasks and activities where feasible.
This catalog contains 20 potential metrics using each formatting option. You will likely need to reduce this set for a survey. The number of statements that have been generated is arbitrary and can be expanded to accommodate your needs.
Desired Outcome Statements (ODI)
- Minimize the time it takes to identify the key concepts and skills to be learned, e.g., software features, theoretical principles, etc.
- Minimize the time it takes to determine the learning objectives and outcomes, e.g., proficiency level, practical application, etc.
- Minimize the time it takes to select the appropriate learning resources and materials, e.g., textbooks, online courses, etc.
- Minimize the time it takes to establish a realistic learning schedule, e.g., study hours, milestones, etc.
- Minimize the time it takes to identify potential challenges and obstacles in the learning process, e.g., complex topics, time constraints, etc.
- Minimize the likelihood of overlooking important topics or concepts, e.g., foundational knowledge, advanced techniques, etc.
- Minimize the time it takes to incorporate practical exercises and assignments into the learning plan, e.g., hands-on projects, case studies, etc.
- Minimize the time it takes to determine the methods for tracking and assessing progress, e.g., quizzes, self-evaluation, etc.
- Minimize the likelihood of developing an unbalanced learning plan, e.g., too theory-heavy, lacking practical application, etc.
- Minimize the time it takes to adapt the learning plan to personal learning style and pace, e.g., visual learning, self-paced study, etc.
- Minimize the likelihood of underestimating the time and effort required for learning, e.g., complex topics, extensive materials, etc.
- Minimize the time it takes to identify opportunities for collaborative learning and peer interaction, e.g., study groups, online forums, etc.
- Minimize the time it takes to incorporate breaks and leisure time into the learning schedule, e.g., relaxation periods, hobbies, etc.
- Minimize the likelihood of burnout due to an overly intensive learning schedule, e.g., long study hours, lack of breaks, etc.
- Minimize the time it takes to plan for revision and reinforcement of learned concepts, e.g., review sessions, flashcards, etc.
- Minimize the likelihood of losing motivation and interest in the learning process, e.g., monotonous materials, lack of progress, etc.
- Minimize the time it takes to identify and utilize additional learning aids and tools, e.g., educational apps, study guides, etc.
- Minimize the likelihood of neglecting physical health and well-being during the learning process, e.g., lack of exercise, poor diet, etc.
- Minimize the time it takes to plan for contingencies and disruptions in the learning schedule, e.g., illness, personal commitments, etc.
- Minimize the likelihood of falling behind the learning schedule due to procrastination or distractions, e.g., social media, entertainment, etc.
Customer Success Statements (PJTBD)
- Identify the key concepts and skills to be learned, e.g., software features, theoretical principles, etc.
- Determine the learning objectives and outcomes, e.g., proficiency level, practical application, etc.
- Select the appropriate learning resources and materials, e.g., textbooks, online courses, etc.
- Establish a realistic learning schedule, e.g., study hours, milestones, etc.
- Identify potential challenges and obstacles in the learning process, e.g., complex topics, time constraints, etc.
- Avoid overlooking important topics or concepts, e.g., foundational knowledge, advanced techniques, etc.
- Incorporate practical exercises and assignments into the learning plan, e.g., hands-on projects, case studies, etc.
- Determine the methods for tracking and assessing progress, e.g., quizzes, self-evaluation, etc.
- Avoid developing an unbalanced learning plan, e.g., too theory-heavy, lacking practical application, etc.
- Adapt the learning plan to personal learning style and pace, e.g., visual learning, self-paced study, etc.
- Avoid underestimating the time and effort required for learning, e.g., complex topics, extensive materials, etc.
- Identify opportunities for collaborative learning and peer interaction, e.g., study groups, online forums, etc.
- Incorporate breaks and leisure time into the learning schedule, e.g., relaxation periods, hobbies, etc.
- Avoid burnout due to an overly intensive learning schedule, e.g., long study hours, lack of breaks, etc.
- Plan for revision and reinforcement of learned concepts, e.g., review sessions, flashcards, etc.
- Avoid losing motivation and interest in the learning process, e.g., monotonous materials, lack of progress, etc.
- Identify and utilize additional learning aids and tools, e.g., educational apps, study guides, etc.
- Avoid neglecting physical health and well-being during the learning process, e.g., lack of exercise, poor diet, etc.
- Plan for contingencies and disruptions in the learning schedule, e.g., illness, personal commitments, etc.
- Avoid falling behind the learning schedule due to procrastination or distractions, e.g., social media, entertainment, etc.
Test Fit Structure
Apply this to Customer Success Statements only. Everything should fit together nicely. Here’s an article where I introduced the concept. Feel free to devise your own version for Desired Outcome Statements as this does not apply to their format directly.
As a(n) [end user] + who is + [Job] you're trying to [success statement] + "faster and more accurately" so that you can successfully [Job Step]