Success Metrics
There are two formatting options available. The traditional desired outcome statement is a structure used in the Outcome-Driven Innovation methodology. Since many stakeholders - especially when involved with marketing or UX teams - push back on the awkward nature of desired outcomes statements since people don’t talk like that, the alternative is a natural language structure that gets to the heart of the outcome and tries to avoid tasks and activities where feasible.
This catalog contains 20 potential metrics using each formatting option. You will likely need to reduce this set for a survey. The number of statements that have been generated is arbitrary and can be expanded to accommodate your needs.
Desired Outcome Statements (ODI)
- Minimize the time it takes to identify opportunities to apply learned skills, e.g., real-life scenarios, projects, etc.
- Minimize the time it takes to prepare for the application of learned skills, e.g., gathering resources, setting up environment, etc.
- Minimize the likelihood of misapplying learned skills, e.g., wrong context, inappropriate timing, etc.
- Minimize the time it takes to execute learned skills effectively, e.g., performing tasks, solving problems, etc.
- Minimize the likelihood of making mistakes during the application of learned skills, e.g., errors, oversights, etc.
- Minimize the time it takes to correct any mistakes made during the application of learned skills, e.g., troubleshooting, revisions, etc.
- Minimize the likelihood of repeating the same mistakes, e.g., lack of understanding, forgetfulness, etc.
- Minimize the time it takes to evaluate the effectiveness of applied skills, e.g., self-assessment, feedback, etc.
- Minimize the likelihood of overestimating or underestimating the effectiveness of applied skills, e.g., bias, lack of feedback, etc.
- Minimize the time it takes to improve and refine applied skills based on feedback and self-assessment, e.g., practice, training, etc.
- Minimize the likelihood of ignoring valuable feedback or suggestions for improvement, e.g., pride, stubbornness, etc.
- Minimize the time it takes to reapply improved skills in new contexts or scenarios, e.g., different projects, varied situations, etc.
- Minimize the likelihood of failing to transfer learned skills to new contexts, e.g., lack of adaptability, rigid thinking, etc.
- Minimize the time it takes to share the experience of applying learned skills with peers, e.g., discussions, demonstrations, etc.
- Minimize the likelihood of misleading others with incomplete or inaccurate information about applied skills, e.g., personal bias, lack of experience, etc.
- Minimize the time it takes to incorporate feedback and suggestions into the application of learned skills, e.g., peer advice, expert tips, etc.
- Minimize the likelihood of ignoring valuable feedback or suggestions, e.g., pride, stubbornness, etc.
- Minimize the time it takes to achieve desired outcomes with applied skills, e.g., completing tasks, solving problems, etc.
- Minimize the likelihood of failing to meet expectations or standards with applied skills, e.g., quality issues, time constraints, etc.
- Minimize the time it takes to reflect on the learning and application process, e.g., journaling, discussions, etc.
Customer Success Statements (PJTBD)
- Identify opportunities to apply learned skills, e.g., real-life scenarios, projects, etc.
- Prepare for the application of learned skills, e.g., gathering resources, setting up environment, etc.
- Avoid misapplying learned skills, e.g., wrong context, inappropriate timing, etc.
- Execute learned skills effectively, e.g., performing tasks, solving problems, etc.
- Avoid making mistakes during the application of learned skills, e.g., errors, oversights, etc.
- Correct any mistakes made during the application of learned skills, e.g., troubleshooting, revisions, etc.
- Avoid repeating the same mistakes, e.g., lack of understanding, forgetfulness, etc.
- Evaluate the effectiveness of applied skills, e.g., self-assessment, feedback, etc.
- Avoid overestimating or underestimating the effectiveness of applied skills, e.g., bias, lack of feedback, etc.
- Improve and refine applied skills based on feedback and self-assessment, e.g., practice, training, etc.
- Avoid ignoring valuable feedback or suggestions for improvement, e.g., pride, stubbornness, etc.
- Reapply improved skills in new contexts or scenarios, e.g., different projects, varied situations, etc.
- Avoid failing to transfer learned skills to new contexts, e.g., lack of adaptability, rigid thinking, etc.
- Share the experience of applying learned skills with peers, e.g., discussions, demonstrations, etc.
- Avoid misleading others with incomplete or inaccurate information about applied skills, e.g., personal bias, lack of experience, etc.
- Incorporate feedback and suggestions into the application of learned skills, e.g., peer advice, expert tips, etc.
- Avoid ignoring valuable feedback or suggestions, e.g., pride, stubbornness, etc.
- Achieve desired outcomes with applied skills, e.g., completing tasks, solving problems, etc.
- Avoid failing to meet expectations or standards with applied skills, e.g., quality issues, time constraints, etc.
- Reflect on the learning and application process, e.g., journaling, discussions, etc.
Test Fit Structure
Apply this to Customer Success Statements only. Everything should fit together nicely. Here’s an article where I introduced the concept. Feel free to devise your own version for Desired Outcome Statements as this does not apply to their format directly.
As a(n) [end user] + who is + [Job] you're trying to [success statement] + "faster and more accurately" so that you can successfully [Job Step]