Success Metrics
There are two formatting options available. The tradition desired outcome statement is a structure used in the Outcome-Driven Innovation methodology. Since many stakeholders - especially when involved with marketing or UX teams - push back on the utilitarian nature of desired outcomes statements since people don’t talk like that, the alternative is a natural language structure that gets to the heart of the outcome and tries to avoid tasks and activities where feasible.
This catalog contains 20 potential metrics using each formatting option. You will likely need to reduce this set for a survey. The number of statements that have been generated is arbitrary and can be expanded to accommodate your needs.
Desired Outcome Statements (ODI)
How important is it that you… and How satisfied are you with your ability to…
- Minimize the time it takes to weigh the pros and cons of purchasing the product, e.g., cost-benefit analysis, long-term value, etc.
- Minimize the time it takes to assess how well the product fits into your lifestyle or daily routine, e.g., ease of use, space requirements, etc.
- Minimize the time it takes to evaluate the product's impact on your current budget, e.g., upfront costs, financing options, long-term savings, etc.
- Minimize the time it takes to gauge the urgency of the need for the product, e.g., immediate necessity, future planning, etc.
- Minimize the time it takes to understand how the product compares to alternatives, e.g., competing products, different solutions, etc.
- Minimize the time it takes to consider the frequency and duration of product use, e.g., daily use, occasional use, lifespan, etc.
- Minimize the time it takes to evaluate the flexibility and adaptability of the product, e.g., multi-functionality, upgrade options, etc.
- Minimize the time it takes to assess the product's potential for enhancing personal or professional life, e.g., productivity boost, comfort improvement, etc.
- Minimize the time it takes to determine the ease of integrating the product into existing systems or setups, e.g., compatibility with current technology, space integration, etc.
- Minimize the time it takes to evaluate the risk of the product becoming obsolete, e.g., technology advancements, market trends, etc.
- Minimize the time it takes to assess the product's potential for personal development or skill enhancement, e.g., learning opportunities, skill acquisition, etc.
- Minimize the time it takes to consider the social or environmental implications of purchasing the product, e.g., ethical sourcing, community impact, etc.
- Minimize the time it takes to evaluate the reliability and reputation of the product's brand, e.g., brand history, customer reviews, industry awards, etc.
- Minimize the time it takes to assess the level of post-purchase support and service available, e.g., customer service, warranties, repair options, etc.
- Minimize the time it takes to gauge the potential for the product to fulfill multiple needs or purposes, e.g., versatility, multi-use capability, etc.
- Minimize the time it takes to determine the product's potential impact on health and well-being, e.g., ergonomic design, safety features, etc.
- Minimize the time it takes to evaluate the emotional satisfaction of purchasing the product, e.g., aesthetic appeal, brand affiliation, etc.
- Minimize the time it takes to consider the long-term financial implications of the purchase, e.g., resale value, maintenance costs, etc.
- Minimize the time it takes to *assess the level of commitment required for the product*, e.g., learning curve, regular maintenance, etc.
- Minimize the time it takes to evaluate the potential impact of the product on your personal or professional network, e.g., social influence, networking opportunities, etc.
Customer Success Statements (PJTBD)
How important is it that you can quickly and accurately… and How difficult is it for you to…
- Weigh the pros and cons of purchasing the product, e.g., cost-benefit analysis, long-term value, etc.
- Assess how well the product fits into your lifestyle or daily routine, e.g., ease of use, space requirements, etc.
- Evaluate the product's impact on your current budget, e.g., upfront costs, financing options, long-term savings, etc.
- Gauge the urgency of the need for the product, e.g., immediate necessity, future planning, etc.
- Understand how the product compares to alternatives, e.g., competing products, different solutions, etc.
- Consider the frequency and duration of product use, e.g., daily use, occasional use, lifespan, etc.
- Evaluate the flexibility and adaptability of the product, e.g., multi-functionality, upgrade options, etc.
- Assess the product's potential for enhancing personal or professional life, e.g., productivity boost, comfort improvement, etc.
- Determine the ease of integrating the product into existing systems or setups, e.g., compatibility with current technology, space integration, etc.
- Evaluate the risk of the product becoming obsolete, e.g., technology advancements, market trends, etc.
- Assess the product's potential for personal development or skill enhancement, e.g., learning opportunities, skill acquisition, etc.
- Consider the social or environmental implications of purchasing the product, e.g., ethical sourcing, community impact, etc.
- Evaluate the reliability and reputation of the product's brand, e.g., brand history, customer reviews, industry awards, etc.
- Assess the level of post-purchase support and service available, e.g., customer service, warranties, repair options, etc.
- Gauge the potential for the product to fulfill multiple needs or purposes, e.g., versatility, multi-use capability, etc.
- Determine the product's potential impact on health and well-being, e.g., ergonomic design, safety features, etc.
- Evaluate the emotional satisfaction of purchasing the product, e.g., aesthetic appeal, brand affiliation, etc.
- Consider the long-term financial implications of the purchase, e.g., resale value, maintenance costs, etc.
- Assess the level of commitment required for the product, e.g., learning curve, regular maintenance, etc.
- Evaluate the potential impact of the product on your personal or professional network, e.g., social influence, networking opportunities, etc.
Test Fit Structure
Apply this to Customer Success Statements only. Everything should fit together nicely. Here’s an article where I introduced the concept. Feel free to devise your own version for Desired Outcome Statements as this does not apply to their format directly.
As a(n) [end user] + who is + [Job] you're trying to [success statement] + "faster and more accurately" so that you can successfully [Job Step]‣