/w=256,quality=90,fit=scale-down)
Success Metrics
There are two formatting options available. The traditional desired outcome statement is a structure used in the Outcome-Driven Innovation methodology. Since many stakeholders - especially when involved with marketing or UX teams - push back on the awkward nature of desired outcomes statements since people don’t talk like that, the alternative is a natural language structure that gets to the heart of the outcome and tries to avoid tasks and activities where feasible.
This catalog contains 20 potential metrics using each formatting option. You will likely need to reduce this set for a survey. The number of statements that have been generated is arbitrary and can be expanded to accommodate your needs.
Desired Outcome Statements (ODI)
How important is it that you… and How satisfied are you with your ability to…
- Minimize the time it takes to verify the product is free of stains, e.g., checking for spots, discoloration, etc.
- Minimize the time it takes to ensure the product is dry, e.g., feeling for dampness, checking drying areas, etc.
- Minimize the time it takes to check for any remaining odors, e.g., smelling the product, using odor detectors, etc.
- Minimize the time it takes to assess the overall cleanliness of the product, e.g., visual inspection, touch test, etc.
- Minimize the time it takes to verify the product's structural integrity, e.g., checking for tears, loose parts, etc.
- Minimize the time it takes to ensure the product's color is intact, e.g., checking for fading, discoloration, etc.
- Minimize the time it takes to verify the product's texture, e.g., feeling for roughness, smoothness, etc.
- Minimize the time it takes to check for any cleaning residue, e.g., feeling for stickiness, visual inspection, etc.
- Minimize the time it takes to ensure the product's functionality, e.g., testing zippers, buttons, hinges, etc.
- Minimize the time it takes to verify the product's dimensions, e.g., measuring length, width, height, etc.
- Minimize the time it takes to check for any damage caused by cleaning, e.g., tears, cracks, etc.
- Minimize the time it takes to ensure the product's labels are intact, e.g., checking for readability, ensuring no damage, etc.
- Minimize the time it takes to verify the product's appearance, e.g., checking for shine, gloss, etc.
- Minimize the time it takes to ensure the product is free of allergens, e.g., checking for pet hair, dust mites, etc.
- Minimize the time it takes to assess the product's overall condition, e.g., wear and tear, durability, etc.
- Minimize the time it takes to ensure the product is free of embedded debris, e.g., sand, crumbs, etc.
- Minimize the time it takes to verify the product's odor is neutral, e.g., checking for chemical smells, musty odors, etc.
- Minimize the time it takes to ensure the product is ready for use, e.g., confirming cleanliness, checking functionality, etc.
- Minimize the time it takes to document the inspection results, e.g., writing a report, updating records, etc.
- Minimize the likelihood of overlooking any issues, e.g., hidden stains, structural weaknesses, etc.
Customer Success Statements (PJTBD)
How important is it that you can quickly and accurately… and How difficult is it for you to…
- Verify the product is free of stains, e.g., checking for spots, discoloration, etc.
- Ensure the product is dry, e.g., feeling for dampness, checking drying areas, etc.
- Check for any remaining odors, e.g., smelling the product, using odor detectors, etc.
- Assess the overall cleanliness of the product, e.g., visual inspection, touch test, etc.
- Verify the product's structural integrity, e.g., checking for tears, loose parts, etc.
- Ensure the product's color is intact, e.g., checking for fading, discoloration, etc.
- Verify the product's texture, e.g., feeling for roughness, smoothness, etc.
- Check for any cleaning residue, e.g., feeling for stickiness, visual inspection, etc.
- Ensure the product's functionality, e.g., testing zippers, buttons, hinges, etc.
- Verify the product's dimensions, e.g., measuring length, width, height, etc.
- Check for any damage caused by cleaning, e.g., tears, cracks, etc.
- Ensure the product's labels are intact, e.g., checking for readability, ensuring no damage, etc.
- Verify the product's appearance, e.g., checking for shine, gloss, etc.
- Ensure the product is free of allergens, e.g., checking for pet hair, dust mites, etc.
- Assess the product's overall condition, e.g., wear and tear, durability, etc.
- Ensure the product is free of embedded debris, e.g., sand, crumbs, etc.
- Verify the product's odor is neutral, e.g., checking for chemical smells, musty odors, etc.
- Ensure the product is ready for use, e.g., confirming cleanliness, checking functionality, etc.
- Document the inspection results, e.g., writing a report, updating records, etc.
- Avoid overlooking any issues, e.g., hidden stains, structural weaknesses, etc.
Test Fit Structure
Apply this to Customer Success Statements only. Everything should fit together nicely. Here’s an article where I introduced the concept. Feel free to devise your own version for Desired Outcome Statements as this does not apply to their format directly.
As a(n) [end user] + who is + [Job] you're trying to [success statement] + "faster and more accurately" so that you can successfully [Job Step]