/w=256,quality=90,fit=scale-down)
Success Metrics
There are two formatting options available. The tradition desired outcome statement is a structure used in the Outcome-Driven Innovation methodology. Since many stakeholders - especially when involved with marketing or UX teams - push back on the utilitarian nature of desired outcomes statements since people don’t talk like that, the alternative is a natural language structure that gets to the heart of the outcome and tries to avoid tasks and activities where feasible.
This catalog contains 20 potential metrics using each formatting option. You will likely need to reduce this set for a survey. The number of statements that have been generated is arbitrary and can be expanded to accommodate your needs.
Desired Outcome Statements (ODI)
How important is it that you… and How satisfied are you with your ability to…
- Minimize the time it takes to identify personal needs and preferences in a product, e.g., size, color, functionality, etc.
- Minimize the time it takes to recognize the unique features of different products, e.g., energy efficiency, durability, etc.
- Minimize the time it takes to understand the market trends and consumer opinions, e.g., popular brands, user reviews, etc.
- Minimize the time it takes to compare products based on key criteria, e.g., price, quality, warranty, etc.
- Minimize the time it takes to identify potential deal-breakers in a product, e.g., non-recyclable materials, high maintenance, etc.
- Minimize the time it takes to recognize the compatibility of a product with existing systems or needs, e.g., tech compatibility, space requirements, etc.
- Minimize the time it takes to understand the environmental impact of a product, e.g., carbon footprint, sustainability, etc.
- Minimize the time it takes to identify products that align with ethical or moral values, e.g., fair trade, animal testing, etc.
- Minimize the time it takes to recognize potential health and safety concerns with a product, e.g., toxic materials, choking hazards, etc.
- Minimize the time it takes to understand the long-term costs of owning a product, e.g., maintenance, upgrades, disposal, etc.
- Minimize the time it takes to identify products that offer the best value for money, e.g., cost-benefit analysis, longevity, etc.
- Minimize the time it takes to recognize the technological advancements in a product category, e.g., smart features, automation, etc.
- Minimize the time it takes to understand the return policies and warranties of products, e.g., refund process, repair services, etc.
- Minimize the time it takes to identify any legal or regulatory considerations related to a product, e.g., certifications, restrictions, etc.
- Minimize the time it takes to recognize products that have a high resale or trade-in value, e.g., electronics, vehicles, etc.
- Minimize the likelihood of overlooking important product features, e.g., battery life, storage capacity, etc.
- Minimize the likelihood of misinterpreting product specifications or claims, e.g., misleading advertising, confusing labels, etc.
- Minimize the likelihood of being influenced by biased or unreliable sources, e.g., sponsored content, fake reviews, etc.
- Minimize the likelihood of neglecting to consider future needs or changes, e.g., scalability, adaptability, etc.
- Minimize the likelihood of *ignoring hidden costs or fees associated
Customer Success Statements (PJTBD)
How important is it that you can quickly and accurately… and How difficult is it for you to…
- Identify personal needs and preferences in a product, e.g., size, color, functionality, etc.
- Recognize the unique features of different products, e.g., energy efficiency, durability, etc.
- Understand the market trends and consumer opinions, e.g., popular brands, user reviews, etc.
- Compare products based on key criteria, e.g., price, quality, warranty, etc.
- Identify potential deal-breakers in a product, e.g., non-recyclable materials, high maintenance, etc.
- Recognize the compatibility of a product with existing systems or needs, e.g., tech compatibility, space requirements, etc.
- Understand the environmental impact of a product, e.g., carbon footprint, sustainability, etc.
- Identify products that align with ethical or moral values, e.g., fair trade, animal testing, etc.
- Recognize potential health and safety concerns with a product, e.g., toxic materials, choking hazards, etc.
- Understand the long-term costs of owning a product, e.g., maintenance, upgrades, disposal, etc.
- Identify products that offer the best value for money, e.g., cost-benefit analysis, longevity, etc.
- Recognize the technological advancements in a product category, e.g., smart features, automation, etc.
- Understand the return policies and warranties of products, e.g., refund process, repair services, etc.
- Identify any legal or regulatory considerations related to a product, e.g., certifications, restrictions, etc.
- Recognize products that have a high resale or trade-in value, e.g., electronics, vehicles, etc.
- Avoid overlooking important product features, e.g., battery life, storage capacity, etc.
- Avoid misinterpreting product specifications or claims, e.g., misleading advertising, confusing labels, etc.
- Avoid being influenced by biased or unreliable sources, e.g., sponsored content, fake reviews, etc.
- Avoid neglecting to consider future needs or changes, e.g., scalability, adaptability, etc.
- Avoid ignoring hidden costs or fees associated, e.g., service charges, installation fees, etc.
Test Fit Structure
Apply this to Customer Success Statements only. Everything should fit together nicely. Here’s an article where I introduced the concept. Feel free to devise your own version for Desired Outcome Statements as this does not apply to their format directly.
As a(n) [end user] + who is + [Job] you're trying to [success statement] + "faster and more accurately" so that you can successfully [Job Step]