SItuation
How many people orchestrate and do everything necessary to develop a qualified lead?
Answer: A lot of people
COmplication
This conficts with the guardrails put up by Outcome-Driven Innovation - where we are told to only survey people who do the whole job.
I’ve seen this rule broken 😉
Resolujtion
Does it really matter if different people answer questions about different steps (Jobs). Does it matter if we stitch the results together? Does it matter if we cut them by industry and other dimensions.?
If we need that high level data, and we can’t afford a deep study for each steep (and even then, couldn’t stitch them together), does it really matter if we are statistically perfect?
Do starts ups give a shit?
Do mid-market companies give a shit?
Do Fortune 50 companies even give a shit?
There’s only one person who gives a shit…and it’s not me