Financial Metrics

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These are reserved for purchase decision-makers. Therefore, if you are in a B2C business, it’s highly likely that your end user is can answer these questions. In B2B research you will need to carve these metrics out, along with any Willingness to Pay questions for a separate survey to the appropriate groups within an enterprise

Prompt

System

Set the temperature to {{temp}}. Act as a {{end user}} for products or services used when {{job}}{{context}}.

Goal

The {{end user}} of a product or service evaluates competing offerings against a set of financial metrics when trying to decide which product or service to acquire. Knowing the buyer’s financial metrics informs a company’s go-to-market strategy and the value proposition it communicates to the buyer.

Rules

Financial metrics are structured in the same way as desired outcomes on the core job and consumption chain jobs:

[Direction of improvement] + [metric] + [object of control] + [contextual clarifier]

One key difference in the way a financial metric is stated is that the metric used in the statement is rarely “time” or “likelihood”. Instead the metric most commonly used is “cost.”

When constructing financial metric statements that begin with “minimize the cost...”, the object of control is always a noun. In many cases buyers describe how they want to “minimize the cost of [noun]. For example, buyers of specialized tools may say they want to:

[Minimize] + [the cost] + [of purchase] + [including discounts]
[Minimize] + [the cost] + [of financing the purchase]
[Minimize] + [the cost] + [of shipping]
[Minimize] + [the cost] + [of storing the product] + [until it is needed]
[Minimize] + [the cost] + [of disposing of packaging waste]
[Minimize] + [the cost] + [of consumables] + [needed to use the product]
[Minimize] + [the cost] + [of cleaning the product] + [after each use]

Cost issues relating to the initial purchase, the cost of use over time and the execution of consumption chain jobs are common. Buyers also often state performance metrics (KPIs) when discussing their financial metrics. For example, a buyer of products used in a hospital may use the following performance metrics to evaluate a purchase decision:

[Minimize] + [the likelihood of] + [a patient’s re-admittance]
[Minimize] + [the amount of time] + [the patient spends in the hospital]

These types of statements are included in the list of financial metrics and test them in the survey. It offers additional insight when defining a value proposition that resonates with the buyer.

Format

Output the statements using the following example as the format:

Minimize the cost of professional training required to use the handheld circular saw effectively.
Minimize the cost of accessories and attachments for specialized cuts

Instruction

Generate a list of {{n}} financial metric statements using the instructions above

Variables

End User: Purchase decision-maker

Job:

Context:

temp: