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Success Metrics
There are two formatting options available. The traditional desired outcome statement is a structure used in the Outcome-Driven Innovation methodology. Since many stakeholders - especially when involved with marketing or UX teams - push back on the awkward nature of desired outcomes statements since people don’t talk like that, the alternative is a natural language structure that gets to the heart of the outcome and tries to avoid tasks and activities where feasible.
This catalog contains 20 potential metrics using each formatting option. You will likely need to reduce this set for a survey. The number of statements that have been generated is arbitrary and can be expanded to accommodate your needs.
Desired Outcome Statements (ODI)
How important is it that you… and How satisfied are you with your ability to…
- Minimize the time it takes to confirm the storage area's temperature, e.g., thermometer readings, digital sensors, etc.
- Minimize the time it takes to verify the humidity level in the storage area, e.g., hygrometer readings, humidity sensors, etc.
- Minimize the time it takes to check the cleanliness of the storage area, e.g., dust levels, presence of pests, etc.
- Minimize the time it takes to ensure the security of the storage area, e.g., lock functionality, access control, etc.
- Minimize the time it takes to confirm the storage area's lighting conditions, e.g., light intensity, exposure to sunlight, etc.
- Minimize the time it takes to verify the ventilation in the storage area, e.g., air flow, presence of vents, etc.
- Minimize the time it takes to check the storage area's capacity, e.g., space availability, shelving, etc.
- Minimize the time it takes to ensure the storage area's accessibility, e.g., ease of reach, clear pathways, etc.
- Minimize the likelihood of contamination in the storage area, e.g., spills, leaks, etc.
- Minimize the likelihood of damage to the stored solution or product, e.g., breakage, spoilage, etc.
- Minimize the time it takes to confirm the storage area's compliance with regulations, e.g., health and safety standards, industry guidelines, etc.
- Minimize the time it takes to verify the storage area's suitability for the specific solution or product, e.g., compatibility with product requirements, etc.
- Minimize the likelihood of unauthorized access to the storage area, e.g., theft, tampering, etc.
- Minimize the time it takes to check the condition of storage equipment, e.g., shelves, containers, etc.
- Minimize the time it takes to ensure the storage area's organization, e.g., product arrangement, labeling, etc.
- Minimize the likelihood of misplacement of the stored solution or product, e.g., incorrect shelving, poor labeling, etc.
- Minimize the time it takes to confirm the storage area's noise levels, e.g., sound meter readings, noise disturbances, etc.
- Minimize the time it takes to verify the storage area's vibration levels, e.g., vibration meter readings, equipment operation, etc.
- Minimize the likelihood of exposure of the stored solution or product to harmful substances, e.g., chemicals, pests, etc.
- Minimize the time it takes to ensure the storage area's overall suitability for the stored solution or product, e.g., comprehensive checks, expert assessments, etc.
Customer Success Statements (PJTBD)
How important is it that you can quickly and accurately… and How difficult is it for you to…
- Confirm the storage area's temperature, e.g., thermometer readings, digital sensors, etc.
- Verify the humidity level in the storage area, e.g., hygrometer readings, humidity sensors, etc.
- Check the cleanliness of the storage area, e.g., dust levels, presence of pests, etc.
- Ensure the security of the storage area, e.g., lock functionality, access control, etc.
- Confirm the storage area's lighting conditions, e.g., light intensity, exposure to sunlight, etc.
- Verify the ventilation in the storage area, e.g., air flow, presence of vents, etc.
- Check the storage area's capacity, e.g., space availability, shelving, etc.
- Ensure the storage area's accessibility, e.g., ease of reach, clear pathways, etc.
- Avoid contamination in the storage area, e.g., spills, leaks, etc.
- Avoid damage to the stored solution or product, e.g., breakage, spoilage, etc.
- Confirm the storage area's compliance with regulations, e.g., health and safety standards, industry guidelines, etc.
- Verify the storage area's suitability for the specific solution or product, e.g., compatibility with product requirements, etc.
- Avoid unauthorized access to the storage area, e.g., theft, tampering, etc.
- Check the condition of storage equipment, e.g., shelves, containers, etc.
- Ensure the storage area's organization, e.g., product arrangement, labeling, etc.
- Avoid misplacement of the stored solution or product, e.g., incorrect shelving, poor labeling, etc.
- Confirm the storage area's noise levels, e.g., sound meter readings, noise disturbances, etc.
- Verify the storage area's vibration levels, e.g., vibration meter readings, equipment operation, etc.
- Avoid exposure of the stored solution or product to harmful substances, e.g., chemicals, pests, etc.
- Ensure the storage area's overall suitability for the stored solution or product, e.g., comprehensive checks, expert assessments, etc.
Test Fit Structure
Apply this to Customer Success Statements only. Everything should fit together nicely. Here’s an article where I introduced the concept. Feel free to devise your own version for Desired Outcome Statements as this does not apply to their format directly.
As a(n) [end user] + who is + [Job] you're trying to [success statement] + "faster and more accurately" so that you can successfully [Job Step]