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Success Metrics
There are two formatting options available. The traditional desired outcome statement is a structure used in the Outcome-Driven Innovation methodology. Since many stakeholders - especially when involved with marketing or UX teams - push back on the awkward nature of desired outcomes statements since people don’t talk like that, the alternative is a natural language structure that gets to the heart of the outcome and tries to avoid tasks and activities where feasible.
This catalog contains 20 potential metrics using each formatting option. You will likely need to reduce this set for a survey. The number of statements that have been generated is arbitrary and can be expanded to accommodate your needs.
Desired Outcome Statements (ODI)
How important is it that you… and How satisfied are you with your ability to…
- Minimize the time it takes to identify the type of storage needed, e.g., temperature-controlled, secure, etc.
- Minimize the time it takes to determine the size of storage required, e.g., volume, weight, etc.
- Minimize the time it takes to understand the storage duration, e.g., short-term, long-term, etc.
- Minimize the time it takes to assess the accessibility needs for the storage, e.g., frequent access, infrequent access, etc.
- Minimize the time it takes to evaluate the location suitability for storage, e.g., proximity, environmental conditions, etc.
- Minimize the time it takes to determine the cost of storage, e.g., rental fees, utility costs, etc.
- Minimize the time it takes to understand the storage regulations and compliance requirements, e.g., hazardous materials, food products, etc.
- Minimize the time it takes to evaluate the storage provider's reliability, e.g., reputation, reviews, etc.
- Minimize the likelihood of choosing a storage solution that fails to meet the product's requirements, e.g., temperature, humidity, etc.
- Minimize the likelihood of overestimating or underestimating the storage space needed, e.g., miscalculations, inaccurate estimates, etc.
- Minimize the likelihood of incurring additional costs due to inappropriate storage selection, e.g., damage to products, fines for non-compliance, etc.
- Minimize the time it takes to assess the need for specialized storage equipment or facilities, e.g., racks, refrigeration, etc.
- Minimize the time it takes to understand the impact of storage conditions on product quality, e.g., degradation, spoilage, etc.
- Minimize the time it takes to evaluate the security measures needed for the storage, e.g., locks, surveillance, etc.
- Minimize the likelihood of failing to consider future storage needs, e.g., expansion, reduction, etc.
- Minimize the time it takes to determine the insurance requirements for the storage, e.g., coverage amount, policy terms, etc.
- Minimize the time it takes to assess the need for inventory management within the storage, e.g., tracking system, regular audits, etc.
- Minimize the likelihood of choosing a storage location that is inconvenient or inaccessible, e.g., remote location, poor transportation links, etc.
- Minimize the time it takes to understand the impact of storage on product distribution, e.g., delivery times, logistics, etc.
- Minimize the likelihood of failing to consider the environmental impact of the storage solution, e.g., energy consumption, waste generation, etc.
Customer Success Statements (PJTBD)
How important is it that you can quickly and accurately… and How difficult is it for you to…
- Identify the type of storage needed, e.g., temperature-controlled, secure, etc.
- Determine the size of storage required, e.g., volume, weight, etc.
- Understand the storage duration, e.g., short-term, long-term, etc.
- Assess the accessibility needs for the storage, e.g., frequent access, infrequent access, etc.
- Evaluate the location suitability for storage, e.g., proximity, environmental conditions, etc.
- Determine the cost of storage, e.g., rental fees, utility costs, etc.
- Understand the storage regulations and compliance requirements, e.g., hazardous materials, food products, etc.
- Evaluate the storage provider's reliability, e.g., reputation, reviews, etc.
- Avoid choosing a storage solution that fails to meet the product's requirements, e.g., temperature, humidity, etc.
- Avoid overestimating or underestimating the storage space needed, e.g., miscalculations, inaccurate estimates, etc.
- Avoid incurring additional costs due to inappropriate storage selection, e.g., damage to products, fines for non-compliance, etc.
- Assess the need for specialized storage equipment or facilities, e.g., racks, refrigeration, etc.
- Understand the impact of storage conditions on product quality, e.g., degradation, spoilage, etc.
- Evaluate the security measures needed for the storage, e.g., locks, surveillance, etc.
- Avoid failing to consider future storage needs, e.g., expansion, reduction, etc.
- Determine the insurance requirements for the storage, e.g., coverage amount, policy terms, etc.
- Assess the need for inventory management within the storage, e.g., tracking system, regular audits, etc.
- Avoid choosing a storage location that is inconvenient or inaccessible, e.g., remote location, poor transportation links, etc.
- Understand the impact of storage on product distribution, e.g., delivery times, logistics, etc.
- Avoid failing to consider the environmental impact of the storage solution, e.g., energy consumption, waste generation, etc.
Test Fit Structure
Apply this to Customer Success Statements only. Everything should fit together nicely. Here’s an article where I introduced the concept. Feel free to devise your own version for Desired Outcome Statements as this does not apply to their format directly.
As a(n) [end user] + who is + [Job] you're trying to [success statement] + "faster and more accurately" so that you can successfully [Job Step]