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Success Metrics
There are two formatting options available. The traditional desired outcome statement is a structure used in the Outcome-Driven Innovation methodology. Since many stakeholders - especially when involved with marketing or UX teams - push back on the awkward nature of desired outcomes statements since people don’t talk like that, the alternative is a natural language structure that gets to the heart of the outcome and tries to avoid tasks and activities where feasible.
This catalog contains 20 potential metrics using each formatting option. You will likely need to reduce this set for a survey. The number of statements that have been generated is arbitrary and can be expanded to accommodate your needs.
Desired Outcome Statements (ODI)
How important is it that you… and How satisfied are you with your ability to…
- Minimize the time it takes to identify suitable storage spaces, e.g., warehouses, storage units, etc.
- Minimize the time it takes to evaluate the size and capacity of the storage spaces, e.g., square footage, volume, etc.
- Minimize the time it takes to assess the location of the storage spaces, e.g., proximity to business, accessibility, etc.
- Minimize the time it takes to understand the cost of renting or purchasing the storage spaces, e.g., monthly rent, purchase price, etc.
- Minimize the time it takes to determine the security features of the storage spaces, e.g., locks, surveillance systems, etc.
- Minimize the time it takes to evaluate the condition and maintenance of the storage spaces, e.g., cleanliness, pest control, etc.
- Minimize the time it takes to understand the terms and conditions of the storage space lease or purchase agreement, e.g., duration, penalties, etc.
- Minimize the likelihood of choosing a storage space that is too small or too large for the current needs, e.g., wasted space, overcrowding, etc.
- Minimize the likelihood of selecting a storage space in an inconvenient or inaccessible location, e.g., far from business, poor transportation links, etc.
- Minimize the likelihood of incurring unexpected costs due to hidden fees or charges in the storage space agreement, e.g., maintenance fees, utility charges, etc.
- Minimize the time it takes to assess the suitability of the storage space for the specific type of products or goods, e.g., temperature control, ventilation, etc.
- Minimize the likelihood of failing to consider future storage needs when selecting the storage space, e.g., business expansion, seasonal fluctuations, etc.
- Minimize the time it takes to verify the storage space provider's reputation and reliability, e.g., customer reviews, business history, etc.
- Minimize the likelihood of choosing a storage space with inadequate security measures, e.g., lack of surveillance, poor locks, etc.
- Minimize the time it takes to determine the insurance requirements for the storage space, e.g., coverage amount, policy terms, etc.
- Minimize the likelihood of failing to comply with storage regulations or standards due to the chosen storage space, e.g., fire safety, hazardous materials, etc.
- Minimize the time it takes to evaluate the potential for expansion or contraction within the storage space, e.g., modular units, flexible lease terms, etc.
- Minimize the likelihood of experiencing disruptions or inconveniences due to poor storage space management, e.g., lack of maintenance, unresponsive landlord, etc.
- Minimize the time it takes to assess the environmental impact of the storage space, e.g., energy efficiency, waste management, etc.
- Minimize the likelihood of facing legal issues due to non-compliance with storage space lease or purchase agreement, e.g., breach of contract, late payments, etc.
Customer Success Statements (PJTBD)
How important is it that you can quickly and accurately… and How difficult is it for you to…
- Identify suitable storage spaces, e.g., warehouses, storage units, etc.
- Evaluate the size and capacity of the storage spaces, e.g., square footage, volume, etc.
- Assess the location of the storage spaces, e.g., proximity to business, accessibility, etc.
- Understand the cost of renting or purchasing the storage spaces, e.g., monthly rent, purchase price, etc.
- Determine the security features of the storage spaces, e.g., locks, surveillance systems, etc.
- Evaluate the condition and maintenance of the storage spaces, e.g., cleanliness, pest control, etc.
- Understand the terms and conditions of the storage space lease or purchase agreement, e.g., duration, penalties, etc.
- Avoid choosing a storage space that is too small or too large for the current needs, e.g., wasted space, overcrowding, etc.
- Avoid selecting a storage space in an inconvenient or inaccessible location, e.g., far from business, poor transportation links, etc.
- Avoid incurring unexpected costs due to hidden fees or charges in the storage space agreement, e.g., maintenance fees, utility charges, etc.
- Assess the suitability of the storage space for the specific type of products or goods, e.g., temperature control, ventilation, etc.
- Avoid failing to consider future storage needs when selecting the storage space, e.g., business expansion, seasonal fluctuations, etc.
- Verify the storage space provider's reputation and reliability, e.g., customer reviews, business history, etc.
- Avoid choosing a storage space with inadequate security measures, e.g., lack of surveillance, poor locks, etc.
- Determine the insurance requirements for the storage space, e.g., coverage amount, policy terms, etc.
- Avoid failing to comply with storage regulations or standards due to the chosen storage space, e.g., fire safety, hazardous materials, etc.
- Evaluate the potential for expansion or contraction within the storage space, e.g., modular units, flexible lease terms, etc.
- Avoid experiencing disruptions or inconveniences due to poor storage space management, e.g., lack of maintenance, unresponsive landlord, etc.
- Assess the environmental impact of the storage space, e.g., energy efficiency, waste management, etc.
- Avoid facing legal issues due to non-compliance with storage space lease or purchase agreement, e.g., breach of contract, late payments, etc.
Test Fit Structure
Apply this to Customer Success Statements only. Everything should fit together nicely. Here’s an article where I introduced the concept. Feel free to devise your own version for Desired Outcome Statements as this does not apply to their format directly.
As a(n) [end user] + who is + [Job] you're trying to [success statement] + "faster and more accurately" so that you can successfully [Job Step]