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Success Metrics
There are two formatting options available. The traditional desired outcome statement is a structure used in the Outcome-Driven Innovation methodology. Since many stakeholders - especially when involved with marketing or UX teams - push back on the awkward nature of desired outcomes statements since people don’t talk like that, the alternative is a natural language structure that gets to the heart of the outcome and tries to avoid tasks and activities where feasible.
This catalog contains 20 potential metrics using each formatting option. You will likely need to reduce this set for a survey. The number of statements that have been generated is arbitrary and can be expanded to accommodate your needs.
Desired Outcome Statements (ODI)
- Minimize the time it takes to identify potential storage issues, e.g., temperature sensitivity, light exposure, etc.
- Minimize the time it takes to determine the optimal storage conditions, e.g., humidity levels, temperature range, etc.
- Minimize the likelihood of product degradation due to improper storage, e.g., exposure to heat, moisture, etc.
- Minimize the time it takes to find suitable storage space, e.g., shelf space, storage units, etc.
- Minimize the likelihood of storage space shortage, e.g., overcrowding, lack of organization, etc.
- Minimize the time it takes to ensure the product is stored securely, e.g., locked cabinets, secure containers, etc.
- Minimize the likelihood of product loss due to insecure storage, e.g., theft, accidental damage, etc.
- Minimize the time it takes to check the product's condition after storage, e.g., signs of spoilage, damage, etc.
- Minimize the likelihood of product contamination during storage, e.g., exposure to pests, dirt, etc.
- Minimize the time it takes to access the stored product when needed, e.g., easy retrieval, organized storage, etc.
- Minimize the likelihood of misplacing the product in storage, e.g., poor labeling, disorganization, etc.
- Minimize the time it takes to rotate stock in storage, e.g., first in first out, expiry dates, etc.
- Minimize the likelihood of product expiry due to poor stock rotation, e.g., outdated products, overlooked stock, etc.
- Minimize the time it takes to maintain the storage area, e.g., cleaning, pest control, etc.
- Minimize the likelihood of storage area deterioration, e.g., leaks, rust, etc.
- Minimize the time it takes to adjust storage conditions as needed, e.g., temperature changes, seasonal adjustments, etc.
- Minimize the likelihood of failure to adjust storage conditions, e.g., overlooked changes, lack of monitoring, etc.
- Minimize the time it takes to document storage procedures and conditions, e.g., record keeping, data entry, etc.
- Minimize the likelihood of inaccurate storage records, e.g., data entry errors, missing information, etc.
- Minimize the time it takes to train staff on proper storage procedures, e.g., safety protocols, product handling, etc.
Customer Success Statements (PJTBD)
- Identify potential storage issues, e.g., temperature sensitivity, light exposure, etc.
- Determine the optimal storage conditions, e.g., humidity levels, temperature range, etc.
- Avoid product degradation due to improper storage, e.g., exposure to heat, moisture, etc.
- Find suitable storage space, e.g., shelf space, storage units, etc.
- Avoid storage space shortage, e.g., overcrowding, lack of organization, etc.
- Ensure the product is stored securely, e.g., locked cabinets, secure containers, etc.
- Avoid product loss due to insecure storage, e.g., theft, accidental damage, etc.
- Check the product's condition after storage, e.g., signs of spoilage, damage, etc.
- Avoid product contamination during storage, e.g., exposure to pests, dirt, etc.
- Access the stored product when needed, e.g., easy retrieval, organized storage, etc.
- Avoid misplacing the product in storage, e.g., poor labeling, disorganization, etc.
- Rotate stock in storage, e.g., first in first out, expiry dates, etc.
- Avoid product expiry due to poor stock rotation, e.g., outdated products, overlooked stock, etc.
- Maintain the storage area, e.g., cleaning, pest control, etc.
- Avoid storage area deterioration, e.g., leaks, rust, etc.
- Adjust storage conditions as needed, e.g., temperature changes, seasonal adjustments, etc.
- Avoid failure to adjust storage conditions, e.g., overlooked changes, lack of monitoring, etc.
- Document storage procedures and conditions, e.g., record keeping, data entry, etc.
- Avoid inaccurate storage records, e.g., data entry errors, missing information, etc.
- Train staff on proper storage procedures, e.g., safety protocols, product handling, etc.
Test Fit Structure
Apply this to Customer Success Statements only. Everything should fit together nicely. Here’s an article where I introduced the concept. Feel free to devise your own version for Desired Outcome Statements as this does not apply to their format directly.
As a(n) [end user] + who is + [Job] you're trying to [success statement] + "faster and more accurately" so that you can successfully [Job Step]