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Success Metrics
There are two formatting options available. The traditional desired outcome statement is a structure used in the Outcome-Driven Innovation methodology. Since many stakeholders - especially when involved with marketing or UX teams - push back on the awkward nature of desired outcomes statements since people don’t talk like that, the alternative is a natural language structure that gets to the heart of the outcome and tries to avoid tasks and activities where feasible.
This catalog contains 20 potential metrics using each formatting option. You will likely need to reduce this set for a survey. The number of statements that have been generated is arbitrary and can be expanded to accommodate your needs.
Desired Outcome Statements (ODI)
How important is it that you… and How satisfied are you with your ability to…
- Minimize the time it takes to identify key concepts and principles, e.g., foundational theories, essential techniques, etc.
- Minimize the time it takes to differentiate between critical and non-critical information, e.g., core ideas, supplementary details, etc.
- Minimize the time it takes to grasp the real-world applications of the learned material, e.g., case studies, practical scenarios, etc.
- Minimize the time it takes to cross-reference materials for better understanding, e.g., textbooks, online resources, etc.
- Minimize the time it takes to find relevant examples and illustrations, e.g., diagrams, charts, etc.
- Minimize the time it takes to summarize complex topics into simple terms, e.g., mnemonics, analogies, etc.
- Minimize the time it takes to locate supplementary resources for deeper learning, e.g., advanced texts, expert talks, etc.
- Minimize the time it takes to validate the accuracy and currency of the materials, e.g., latest editions, peer-reviewed articles, etc.
- Minimize the time it takes to organize learning materials for efficient study, e.g., thematic grouping, prioritization, etc.
- Minimize the time it takes to identify potential gaps in understanding, e.g., unexplained concepts, complex theories, etc.
- Minimize the time it takes to formulate questions for further clarification, e.g., on ambiguous points, advanced topics, etc.
- Minimize the time it takes to recognize the relevance of materials to personal learning objectives, e.g., career goals, skill development, etc.
- Minimize the time it takes to select materials that cater to individual learning styles, e.g., visual, auditory, kinesthetic, etc.
- Minimize the time it takes to gauge progress through self-assessment tools, e.g., quizzes, practice tests, etc.
- Minimize the likelihood of misinterpreting the content of the materials, e.g., technical jargon, complex theories, etc.
- Minimize the likelihood of overlooking critical updates or changes in the subject matter, e.g., latest research, evolving theories, etc.
- Minimize the likelihood of relying on outdated or obsolete learning resources, e.g., superseded textbooks, old studies, etc.
- Minimize the likelihood of becoming overwhelmed by the volume of information, e.g., extensive reading lists, multiple sources, etc.
- Minimize the time it takes to establish a structured learning plan, e.g., timelines, milestones, etc.
- Minimize the time it takes to integrate learning with practical experiences, e.g., internships, projects, etc.
Customer Success Statements (PJTBD)
How important is it that you can quickly and accurately… and How difficult is it for you to…
- Identify key concepts and principles, e.g., foundational theories, essential techniques, etc.
- Differentiate between critical and non-critical information, e.g., core ideas, supplementary details, etc.
- Grasp the real-world applications of the learned material, e.g., case studies, practical scenarios, etc.
- Cross-reference materials for better understanding, e.g., textbooks, online resources, etc.
- Find relevant examples and illustrations, e.g., diagrams, charts, etc.
- Summarize complex topics into simple terms, e.g., mnemonics, analogies, etc.
- Locate supplementary resources for deeper learning, e.g., advanced texts, expert talks, etc.
- Validate the accuracy and currency of the materials, e.g., latest editions, peer-reviewed articles, etc.
- Organize learning materials for efficient study, e.g., thematic grouping, prioritization, etc.
- Identify potential gaps in understanding, e.g., unexplained concepts, complex theories, etc.
- Formulate questions for further clarification, e.g., on ambiguous points, advanced topics, etc.
- Recognize the relevance of materials to personal learning objectives, e.g., career goals, skill development, etc.
- Select materials that cater to individual learning styles, e.g., visual, auditory, kinesthetic, etc.
- Gauge progress through self-assessment tools, e.g., quizzes, practice tests, etc.
- Avoid misinterpreting the content of the materials, e.g., technical jargon, complex theories, etc.
- Avoid overlooking critical updates or changes in the subject matter, e.g., latest research, evolving theories, etc.
- Avoid relying on outdated or obsolete learning resources, e.g., superseded textbooks, old studies, etc.
- Avoid becoming overwhelmed by the volume of information, e.g., extensive reading lists, multiple sources, etc.
- Establish a structured learning plan, e.g., timelines, milestones, etc.
- Integrate learning with practical experiences, e.g., internships, projects, etc.
Test Fit Structure
Apply this to Customer Success Statements only. Everything should fit together nicely. Here’s an article where I introduced the concept. Feel free to devise your own version for Desired Outcome Statements as this does not apply to their format directly.
As a(n) [end user] + who is + [Job] you're trying to [success statement] + "faster and more accurately" so that you can successfully [Job Step]