Success Metrics
There are two formatting options available. The traditional desired outcome statement is a structure used in the Outcome-Driven Innovation methodology. Since many stakeholders - especially when involved with marketing or UX teams - push back on the awkward nature of desired outcomes statements since people don’t talk like that, the alternative is a natural language structure that gets to the heart of the outcome and tries to avoid tasks and activities where feasible.
This catalog contains 20 potential metrics using each formatting option. You will likely need to reduce this set for a survey. The number of statements that have been generated is arbitrary and can be expanded to accommodate your needs.
Desired Outcome Statements (ODI)
- Minimize the time it takes to track the completion of learning tasks and assignments, e.g., chapters read, exercises done, etc.
- Minimize the time it takes to evaluate understanding and retention of learned concepts, e.g., quizzes, self-assessment, etc.
- Minimize the likelihood of overestimating or underestimating learning progress, e.g., misjudging proficiency, overlooking gaps, etc.
- Minimize the time it takes to identify areas of strength and weakness in the learning process, e.g., easy topics, challenging topics, etc.
- Minimize the likelihood of neglecting regular review and reinforcement of learned concepts, e.g., revision sessions, flashcards, etc.
- Minimize the time it takes to seek feedback or clarification on learning progress, e.g., from instructors, peers, etc.
- Minimize the likelihood of ignoring signs of burnout or learning fatigue, e.g., loss of focus, decreased motivation, etc.
- Minimize the time it takes to adjust the learning plan based on progress and feedback, e.g., pacing, resource selection, etc.
- Minimize the likelihood of falling behind the learning schedule due to procrastination or distractions, e.g., social media, entertainment, etc.
- Minimize the time it takes to prepare for assessments or evaluations based on the learning content, e.g., quizzes, exams, etc.
- Minimize the likelihood of experiencing stress or anxiety related to learning progress, e.g., exam fear, performance pressure, etc.
- Minimize the time it takes to reflect on the learning process and personal growth, e.g., journaling, discussions, etc.
- Minimize the likelihood of losing motivation due to lack of visible progress, e.g., complex topics, slow pace, etc.
- Minimize the time it takes to celebrate milestones and achievements in the learning process, e.g., completed chapters, high quiz scores, etc.
- Minimize the likelihood of overlooking opportunities for collaborative learning and peer interaction, e.g., study groups, online forums, etc.
- Minimize the time it takes to apply the learned concepts to real-world situations or problems, e.g., case studies, simulations, etc.
- Minimize the likelihood of neglecting physical health and well-being during the learning process, e.g., lack of exercise, poor diet, etc.
- Minimize the time it takes to identify and utilize additional learning aids and tools, e.g., educational apps, study guides, etc.
- Minimize the likelihood of experiencing technical issues while accessing online learning content, e.g., slow internet, software bugs, etc.
- Minimize the time it takes to connect the learned concepts with prior knowledge or experiences, e.g., real-world examples, analogies, etc.
Customer Success Statements (PJTBD)
- Track the completion of learning tasks and assignments, e.g., chapters read, exercises done, etc.
- Evaluate understanding and retention of learned concepts, e.g., quizzes, self-assessment, etc.
- Avoid overestimating or underestimating learning progress, e.g., misjudging proficiency, overlooking gaps, etc.
- Identify areas of strength and weakness in the learning process, e.g., easy topics, challenging topics, etc.
- Avoid neglecting regular review and reinforcement of learned concepts, e.g., revision sessions, flashcards, etc.
- Seek feedback or clarification on learning progress, e.g., from instructors, peers, etc.
- Avoid ignoring signs of burnout or learning fatigue, e.g., loss of focus, decreased motivation, etc.
- Adjust the learning plan based on progress and feedback, e.g., pacing, resource selection, etc.
- Avoid falling behind the learning schedule due to procrastination or distractions, e.g., social media, entertainment, etc.
- Prepare for assessments or evaluations based on the learning content, e.g., quizzes, exams, etc.
- Avoid experiencing stress or anxiety related to learning progress, e.g., exam fear, performance pressure, etc.
- Reflect on the learning process and personal growth, e.g., journaling, discussions, etc.
- Avoid losing motivation due to lack of visible progress, e.g., complex topics, slow pace, etc.
- Celebrate milestones and achievements in the learning process, e.g., completed chapters, high quiz scores, etc.
- Avoid overlooking opportunities for collaborative learning and peer interaction, e.g., study groups, online forums, etc.
- Apply the learned concepts to real-world situations or problems, e.g., case studies, simulations, etc.
- Avoid neglecting physical health and well-being during the learning process, e.g., lack of exercise, poor diet, etc.
- Identify and utilize additional learning aids and tools, e.g., educational apps, study guides, etc.
- Avoid experiencing technical issues while accessing online learning content, e.g., slow internet, software bugs, etc.
- Connect the learned concepts with prior knowledge or experiences, e.g., real-world examples, analogies, etc.
Test Fit Structure
Apply this to Customer Success Statements only. Everything should fit together nicely. Here’s an article where I introduced the concept. Feel free to devise your own version for Desired Outcome Statements as this does not apply to their format directly.
As a(n) [end user] + who is + [Job] you're trying to [success statement] + "faster and more accurately" so that you can successfully [Job Step]