Success Metrics
There are two formatting options available. The traditional desired outcome statement is a structure used in the Outcome-Driven Innovation methodology. Since many stakeholders - especially when involved with marketing or UX teams - push back on the awkward nature of desired outcomes statements since people don’t talk like that, the alternative is a natural language structure that gets to the heart of the outcome and tries to avoid tasks and activities where feasible.
This catalog contains 20 potential metrics using each formatting option. You will likely need to reduce this set for a survey. The number of statements that have been generated is arbitrary and can be expanded to accommodate your needs.
Desired Outcome Statements (ODI)
- Minimize the time it takes to access and navigate the learning materials, e.g., online platforms, textbooks, etc.
- Minimize the time it takes to understand the key concepts and ideas presented, e.g., theories, principles, etc.
- Minimize the likelihood of misinterpreting or misunderstanding the learning content, e.g., complex theories, technical jargon, etc.
- Minimize the time it takes to apply the learned concepts in practical exercises or assignments, e.g., problem-solving, case studies, etc.
- Minimize the likelihood of overlooking important details or information in the learning content, e.g., footnotes, references, etc.
- Minimize the time it takes to review and reinforce the learned concepts, e.g., revision sessions, flashcards, etc.
- Minimize the likelihood of losing focus or concentration while engaging with the learning content, e.g., long reading sessions, complex topics, etc.
- Minimize the time it takes to seek clarification or assistance when faced with difficulties, e.g., contacting instructors, online forums, etc.
- Minimize the likelihood of getting overwhelmed by the volume or complexity of the learning content, e.g., extensive reading materials, advanced topics, etc.
- Minimize the time it takes to take notes and summarize the key points from the learning content, e.g., note-taking, mind maps, etc.
- Minimize the likelihood of getting distracted or interrupted while engaging with the learning content, e.g., social media, noise, etc.
- Minimize the time it takes to reflect on the learned concepts and their practical implications, e.g., journaling, discussions, etc.
- Minimize the likelihood of forgetting important concepts or details from the learning content, e.g., memory decay, lack of revision, etc.
- Minimize the time it takes to prepare for assessments or evaluations based on the learning content, e.g., quizzes, exams, etc.
- Minimize the likelihood of experiencing technical issues while accessing online learning content, e.g., slow internet, software bugs, etc.
- Minimize the time it takes to connect the learned concepts with prior knowledge or experiences, e.g., real-world examples, analogies, etc.
- Minimize the likelihood of feeling isolated or disconnected while engaging with online learning content, e.g., lack of interaction, feedback, etc.
- Minimize the time it takes to participate in collaborative learning activities, e.g., group projects, discussions, etc.
- Minimize the likelihood of experiencing burnout due to intensive engagement with the learning content, e.g., long study hours, high stress, etc.
- Minimize the time it takes to apply the learning content to real-world situations or problems, e.g., case studies, simulations, etc.
Customer Success Statements (PJTBD)
- Access and navigate the learning materials, e.g., online platforms, textbooks, etc.
- Understand the key concepts and ideas presented, e.g., theories, principles, etc.
- Avoid misinterpreting or misunderstanding the learning content, e.g., complex theories, technical jargon, etc.
- Apply the learned concepts in practical exercises or assignments, e.g., problem-solving, case studies, etc.
- Avoid overlooking important details or information in the learning content, e.g., footnotes, references, etc.
- Review and reinforce the learned concepts, e.g., revision sessions, flashcards, etc.
- Avoid losing focus or concentration while engaging with the learning content, e.g., long reading sessions, complex topics, etc.
- Seek clarification or assistance when faced with difficulties, e.g., contacting instructors, online forums, etc.
- Avoid getting overwhelmed by the volume or complexity of the learning content, e.g., extensive reading materials, advanced topics, etc.
- Take notes and summarize the key points from the learning content, e.g., note-taking, mind maps, etc.
- Avoid getting distracted or interrupted while engaging with the learning content, e.g., social media, noise, etc.
- Reflect on the learned concepts and their practical implications, e.g., journaling, discussions, etc.
- Avoid forgetting important concepts or details from the learning content, e.g., memory decay, lack of revision, etc.
- Prepare for assessments or evaluations based on the learning content, e.g., quizzes, exams, etc.
- Avoid experiencing technical issues while accessing online learning content, e.g., slow internet, software bugs, etc.
- Connect the learned concepts with prior knowledge or experiences, e.g., real-world examples, analogies, etc.
- Avoid feeling isolated or disconnected while engaging with online learning content, e.g., lack of interaction, feedback, etc.
- Participate in collaborative learning activities, e.g., group projects, discussions, etc.
- Avoid experiencing burnout due to intensive engagement with the learning content, e.g., long study hours, high stress, etc.
- Apply the learning content to real-world situations or problems, e.g., case studies, simulations, etc.
Test Fit Structure
Apply this to Customer Success Statements only. Everything should fit together nicely. Here’s an article where I introduced the concept. Feel free to devise your own version for Desired Outcome Statements as this does not apply to their format directly.
As a(n) [end user] + who is + [Job] you're trying to [success statement] + "faster and more accurately" so that you can successfully [Job Step]