Start: Qualitative Model

Do You Have?

Financial Considerations Identified

YES: Go to Survey Constructed (COMING SOON)

NO: Go to The Play

The Play

This is generally left for the person who makes the final purchase decisions in a Job-to-be-Done. In the B2B world that’s often someone other than the end user. You may want to understand how your customers associates cost with a specific journey.

Use it to

In a consumer journey context it may or may not be appropriate to focus on this. However, it could provide you with deeper insights into cost dimensions that didn’t occur to you. I’ve developed an accelerator to help you identify these factors instead of having to spend the time and invest the dollars necessary to conduct qualitative interviews.

NEXT: Go to Survey Constructed (COMING SOON)