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Success Metrics
There are two formatting options available. The traditional desired outcome statement is a structure used in the Outcome-Driven Innovation methodology. Since many stakeholders - especially when involved with marketing or UX teams - push back on the awkward nature of desired outcomes statements since people don’t talk like that, the alternative is a natural language structure that gets to the heart of the outcome and tries to avoid tasks and activities where feasible.
This catalog contains 20 potential metrics using each formatting option. You will likely need to reduce this set for a survey. The number of statements that have been generated is arbitrary and can be expanded to accommodate your needs.
Desired Outcome Statements (ODI)
How important is it that you… and How satisfied are you with your ability to…
- Minimize the time it takes to identify potential environmental hazards, e.g., toxic chemicals, non-biodegradable materials, etc.
- Minimize the time it takes to assess the extent of environmental degradation, e.g., soil contamination, water pollution, air quality, etc.
- Minimize the time it takes to evaluate the effectiveness of disposal methods, e.g., recycling, incineration, landfill, etc.
- Minimize the time it takes to track the volume of waste generated, e.g., by weight, by type, etc.
- Minimize the time it takes to determine the carbon footprint of disposal activities, e.g., transportation emissions, decomposition emissions, etc.
- Minimize the time it takes to identify local regulations and compliance requirements, e.g., hazardous waste handling, emission limits, etc.
- Minimize the time it takes to select environmentally friendly disposal options, e.g., composting, biodegradable packaging, etc.
- Minimize the time it takes to engage stakeholders in environmental impact discussions, e.g., community members, environmental groups, etc.
- Minimize the time it takes to develop mitigation strategies for identified impacts, e.g., reforestation, water treatment, etc.
- Minimize the time it takes to monitor ongoing environmental impact, e.g., periodic assessments, real-time tracking systems, etc.
- Minimize the time it takes to report environmental impact to relevant authorities, e.g., environmental protection agencies, local government, etc.
- Minimize the time it takes to educate team members on environmental impact best practices, e.g., waste reduction techniques, sustainable materials, etc.
- Minimize the time it takes to update environmental impact assessments based on new data, e.g., changes in disposal volume, new regulations, etc.
- Minimize the time it takes to integrate environmental considerations into project planning, e.g., selection of materials, design for disassembly, etc.
- Minimize the time it takes to collaborate with environmental experts for impact analysis, e.g., ecologists, environmental engineers, etc.
- Minimize the time it takes to implement changes based on environmental impact findings, e.g., altering disposal methods, adopting new technologies, etc.
- Minimize the time it takes to verify compliance with environmental standards and certifications, e.g., ISO 14001, LEED, etc.
- Minimize the time it takes to analyze the lifecycle impact of products and services, e.g., from production to disposal, etc.
- Minimize the likelihood of unintended environmental damage, e.g., habitat destruction, biodiversity loss, etc.
- Minimize the likelihood of non-compliance with environmental laws and regulations, e.g., fines, legal action, etc.
Customer Success Statements (PJTBD)
How important is it that you can quickly and accurately… and How difficult is it for you to…
- Identify potential environmental hazards, e.g., toxic chemicals, non-biodegradable materials, etc.
- Assess the extent of environmental degradation, e.g., soil contamination, water pollution, air quality, etc.
- Evaluate the effectiveness of disposal methods, e.g., recycling, incineration, landfill, etc.
- Track the volume of waste generated, e.g., by weight, by type, etc.
- Determine the carbon footprint of disposal activities, e.g., transportation emissions, decomposition emissions, etc.
- Identify local regulations and compliance requirements, e.g., hazardous waste handling, emission limits, etc.
- Select environmentally friendly disposal options, e.g., composting, biodegradable packaging, etc.
- Engage stakeholders in environmental impact discussions, e.g., community members, environmental groups, etc.
- Develop mitigation strategies for identified impacts, e.g., reforestation, water treatment, etc.
- Monitor ongoing environmental impact, e.g., periodic assessments, real-time tracking systems, etc.
- Report environmental impact to relevant authorities, e.g., environmental protection agencies, local government, etc.
- Educate team members on environmental impact best practices, e.g., waste reduction techniques, sustainable materials, etc.
- Update environmental impact assessments based on new data, e.g., changes in disposal volume, new regulations, etc.
- Integrate environmental considerations into project planning, e.g., selection of materials, design for disassembly, etc.
- Collaborate with environmental experts for impact analysis, e.g., ecologists, environmental engineers, etc.
- Implement changes based on environmental impact findings, e.g., altering disposal methods, adopting new technologies, etc.
- Verify compliance with environmental standards and certifications, e.g., ISO 14001, LEED, etc.
- Analyze the lifecycle impact of products and services, e.g., from production to disposal, etc.
- Avoid unintended environmental damage, e.g., habitat destruction, biodiversity loss, etc.
- Avoid non-compliance with environmental laws and regulations, e.g., fines, legal action, etc.
Test Fit Structure
Apply this to Customer Success Statements only. Everything should fit together nicely. Here’s an article where I introduced the concept. Feel free to devise your own version for Desired Outcome Statements as this does not apply to their format directly.
As a(n) [end user] + who is + [Job] you're trying to [success statement] + "faster and more accurately" so that you can successfully [Job Step]