Success Metrics
There are two formatting options available. The traditional desired outcome statement is a structure used in the Outcome-Driven Innovation methodology. Since many stakeholders - especially when involved with marketing or UX teams - push back on the awkward nature of desired outcomes statements since people don’t talk like that, the alternative is a natural language structure that gets to the heart of the outcome and tries to avoid tasks and activities where feasible.
This catalog contains 20 potential metrics using each formatting option. You will likely need to reduce this set for a survey. The number of statements that have been generated is arbitrary and can be expanded to accommodate your needs.
Desired Outcome Statements (ODI)
- Minimize the time it takes to place the solution or product in the designated storage area, e.g., shelving, containers, etc.
- Minimize the time it takes to ensure the solution or product is stored in the correct orientation, e.g., upright, sideways, etc.
- Minimize the time it takes to confirm the solution or product is securely stored, e.g., locked containers, sealed packages, etc.
- Minimize the time it takes to verify the solution or product is clearly labeled for identification, e.g., product name, date, etc.
- Minimize the time it takes to check the solution or product is not overcrowded in the storage area, e.g., sufficient space around, etc.
- Minimize the likelihood of damage to the solution or product during storage, e.g., breakage, leakage, etc.
- Minimize the time it takes to ensure the solution or product is stored at the correct temperature, e.g., refrigeration, room temperature, etc.
- Minimize the time it takes to confirm the solution or product is stored at the correct humidity level, e.g., dry, damp, etc.
- Minimize the likelihood of contamination of the solution or product during storage, e.g., dust, pests, etc.
- Minimize the time it takes to verify the solution or product is stored away from harmful substances, e.g., chemicals, sunlight, etc.
- Minimize the time it takes to ensure the solution or product is easily accessible for retrieval, e.g., clear pathways, reachable height, etc.
- Minimize the likelihood of misplacement of the solution or product in the storage area, e.g., incorrect shelving, poor labeling, etc.
- Minimize the time it takes to confirm the solution or product is stored in compliance with regulations, e.g., health and safety standards, industry guidelines, etc.
- Minimize the time it takes to check the condition of the solution or product after storage, e.g., intact packaging, no spoilage, etc.
- Minimize the likelihood of unauthorized access to the stored solution or product, e.g., theft, tampering, etc.
- Minimize the time it takes to verify the solution or product is stored in a suitable environment, e.g., clean, well-ventilated, etc.
- Minimize the likelihood of exposure of the stored solution or product to extreme conditions, e.g., high heat, freezing temperatures, etc.
- Minimize the time it takes to ensure the solution or product is stored in a well-organized manner, e.g., systematic arrangement, clear labels, etc.
- Minimize the likelihood of loss of the solution or product during storage, e.g., misplacement, theft, etc.
- Minimize the time it takes to confirm the overall suitability of the storage conditions for the solution or product, e.g., comprehensive checks, expert assessments, etc.
Customer Success Statements (PJTBD)
- Place the solution or product in the designated storage area, e.g., shelving, containers, etc.
- Ensure the solution or product is stored in the correct orientation, e.g., upright, sideways, etc.
- Confirm the solution or product is securely stored, e.g., locked containers, sealed packages, etc.
- Verify the solution or product is clearly labeled for identification, e.g., product name, date, etc.
- Check the solution or product is not overcrowded in the storage area, e.g., sufficient space around, etc.
- Avoid damage to the solution or product during storage, e.g., breakage, leakage, etc.
- Ensure the solution or product is stored at the correct temperature, e.g., refrigeration, room temperature, etc.
- Confirm the solution or product is stored at the correct humidity level, e.g., dry, damp, etc.
- Avoid contamination of the solution or product during storage, e.g., dust, pests, etc.
- Verify the solution or product is stored away from harmful substances, e.g., chemicals, sunlight, etc.
- Ensure the solution or product is easily accessible for retrieval, e.g., clear pathways, reachable height, etc.
- Avoid misplacement of the solution or product in the storage area, e.g., incorrect shelving, poor labeling, etc.
- Confirm the solution or product is stored in compliance with regulations, e.g., health and safety standards, industry guidelines, etc.
- Check the condition of the solution or product after storage, e.g., intact packaging, no spoilage, etc.
- Avoid unauthorized access to the stored solution or product, e.g., theft, tampering, etc.
- Verify the solution or product is stored in a suitable environment, e.g., clean, well-ventilated, etc.
- Avoid exposure of the stored solution or product to extreme conditions, e.g., high heat, freezing temperatures, etc.
- Ensure the solution or product is stored in a well-organized manner, e.g., systematic arrangement, clear labels, etc.
- Avoid loss of the solution or product during storage, e.g., misplacement, theft, etc.
- Confirm the overall suitability of the storage conditions for the solution or product, e.g., comprehensive checks, expert assessments, etc.
Test Fit Structure
Apply this to Customer Success Statements only. Everything should fit together nicely. Here’s an article where I introduced the concept. Feel free to devise your own version for Desired Outcome Statements as this does not apply to their format directly.
As a(n) [end user] + who is + [Job] you're trying to [success statement] + "faster and more accurately" so that you can successfully [Job Step]