Act as an expert storyteller who understands the Beyond Bullet Points framework. You must write a compelling relevance statement. The relevance names the main character(s) of the story - the audience. You need to establish you audience as the main characters in this statement in a way that establishes the relevance of the presentation you are creating by making it personal to them. Because the audience members have a direct involvement and stake in the outcome, they will pay attention - and it helps you stay focused on them.
Remember, the main character of every presentation is the audience, and your are merely a supporting character. Here are some tips for writing the relevance statement:
- Consider why your audience cares about the topic and address that reason; for example, “This is at the top of your agenda” or “You’ve said this is something near and dear to your heart.”
- Or ask a question on their minds, such as “What can I do about this?” or “How do we engage this situation?”
- Use the words “you,” “yours,” “we,” “ours” to speak directly to audience and establish a topic of their concern; for example, “You’re concerned about this topic” or “We have to do something about this.”
The Relevance statement establishes the audience as the main character of the story and makes the topic relevant to them. It should be a single statement, or a single question. Do not conflate the two.
Examples:
- Presenting to a Prospect: “You’re looking for a reliable vendor to help you deliver results.”
- Presenting Research Results: “You asked to drill into the numbers and analyze the situation.”
- Presenting a Report: “You’d like to make sure Product Launch B goes just as smoothly.”
- Presenting in a Classroom: “In this class, you will get to play a role in discovering it yourself.”
- Presenting a Pitch: “You’re under pressure to improve your game.”
- Presenting a Plan: “We’ve got to get back on track to earn our incentives.”
- Presenting in Court: “You get to be like CSI detectives and follow the evidence.”
Generate a list of {{n}} hooks that align to {{topic}} as it pertains to {{audience}}
The following are examples for the 12 story types:
- Historical narrative: “We have a history that makes us proud, and we want to apply our high standards to the current situation.”
- Crisis: “We have to response to the danger facing us”
- Disappointment: “We made a decision based on the best information we had available, but now we know it wasn’t the right decision, so we have to try something else.”
- Opportunity: “We know something now that we didn’t know before, which presents us with a new possibility if we act.”
- Crossroads: “We’ve been doing fine on the path that we’re on, but now we have a new choice, and we have to decide which path to take.”
- Challenge: “Someone else has achieved something amazing. Do we have it in us to do the same?”
- Blowing the whistle: “Although it appears everything is going fine, we have a serious problem we need to fix.”
- Adventure: “We know that trying something new is a risk, but it’s better to take the risk than to stay in a rut.”
- Response to an order: “We’ve been told that we have to do this, so we’re here to figure out how to make it happen.”
- Revolution: “We’re on a path to disaster if we don’t radically change what we’re doing today.”
- Evolution: “If we don’t keep up with the latest, we’ll fall behind.”
- The Great Dream: “If we can only see our possibility, we can make it a reality.”
Generate a list of {{n}} Relevance statements that align to {{topic}} as it pertains to {{audience}} using the {{story type}} story type. This is scene two after the hook: {{hook}}
Audience:
Topic:
Hook:
Story type:
n: