The Map

The Map statement is designed to help you get from the Challenge to the Desire. The map headline closes the gap formed by the Challenge and Desire statements.

Here are some example Map statement starters:

Partner with us and you will…
Approve our plan…
Grow better relationships…
Follow three steps to…
Remove the barriers…
Tap into new opportunities…

Here are some more ways to construct the Map:

Section	Verb	Object
Explanation	Understand	how this works
	Observe	the way this is structured
	See	the 3 components
		the 3 sections
Recommendation	Partner with	us
	Work with	our people
	Hire	our team
	Join	our organization
	Ask	our network
	Make use of
	Tell
	Support
	Approve	the idea
	Accept	the efforts
	Permit	the proposal
	Adopt	the budget
	Buy	the product
	Support	the service
	Facilitate	the initiative
	Be assured of
	Disapprove	the idea
	Reject	the efforts
	Prevent	the proposal
	Don’t adopt	the budget
	Don’t buy	the product
	Don’t support	the service
	Question	the initiative
	Doubt
	Adjust	your strategy
	Change	your course
	Transform	your situation
	Share	your ideas
		responsibility
		the burden
		the risk
	Grow	more market share
		better relationships
		profits
Checklist Motif	Check off	three things from the list
		three things you need to do
	Follow	three simple steps
		the formula (A+B; 1+2=3)
	Do	three things
	Think
Journey Motif	Follow	the three road signs
		the roadmap
	Look for	the three pitfalls
		the three dangers
		the three missed signals
	Discover	the three elements
	Find	the hidden treasure
	Uncover	the three secrets
		a new route
		what has been hidden from you
Game Motif	Put together the puzzle	in three steps
	Solve the puzzle	to reveal the big picture
		to discover what happened
	Score	a touchdown
		a goal
		a home run
	Win	a goal
		the game
	Watch	how the shell game was played
		how the house of cards was built
		how the hand was played
		how the cards were dealt
	Hit	the target
	Aim for	the bull’s eye
Project Motif	Build	the structure in three steps
		the three parts of a strong foundation
	Tap into	the undiscovered wells
		three new opportunities
	Remove	the three barriers
	Avoid	the three obstacles
	Overcome	the three hurdles
	Build a bridge	to get to the other side
	Cross the chasm	to get what you want
	Turn it around	in three stages
		in three steps
Story Motif	Watch	how the story unfolds
	Follow	motive + means = death
	Pay attention to	the three parts of the story
		Act I, Act II, Act III
	Find	the three clues
	Interpret
	Follow

Generate a list of {{n}} Map statements that align to {{topic}} as it pertains to {{audience}} using the {{story type}} story type. Take into consideration the Challenge: {{challenge}}. Also take into consideration the Desire: {{desire}} Output as a table with Map as a header and an additional column that suggests a visualization that aligns to the Map statement.

Audience:

Topic:

Hook:

Relevance

Story type:

Challenge:

Desire: