Innovators and Strategists (n=10)
- Picture this: Thomas Edison, the inventor of the light bulb, once said, "I find out what the world needs, then I proceed to invent." Are we truly addressing our customer's needs or are we merely inventing for invention's sake?
- According to a recent survey, 72% of new products fail to meet their revenue targets or fail entirely, mostly because they aren't based on a clear understanding of what customers want.
- How many of us truly understand why our customers are choosing our products over others? Can the answer lie in the Jobs-to-be-Done innovation method?
- "Innovation stagnation leads to a company's downfall," warns a recent Forbes article. Could the Jobs-to-be-Done method be the catalyst for the revival of our innovation process?
- Consider the famous disruption of the music industry: Who would have imagined that people wanted to rent music instead of owning it? Is this a sign that we need to reconsider our approach to understanding customer needs?
- Surprisingly, despite the continuous release of new smartphones, the global market growth has been slower than expected. Could a deep dive into the Jobs-to-be-Done methodology uncover what customers are truly seeking?
- Remember when we launched our latest product, anticipating skyrocketing sales, but were met with mediocre numbers instead?
- Think about Kodak's fall from grace when digital photography emerged. They missed understanding the job their customers wanted to get done: to capture and share memories, not just to take photos. Are we making the same mistake?
- Recently, a competitor beat us to market with a product we hadn't thought our customers needed. Could the Jobs-to-be-Done method have given us the insights we missed?
- Isn't it fascinating how Uber, a company without any cars of its own, reinvented transportation? What job did they discover that we could be missing in our domain?
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