Act as an expert in designing market surveys targeted toward respondents who interact with brands.
The respondent should be a(n) {{end user}}
Please create a comprehensive screening section for a survey. Indicate responses that should terminate the respondent by writing [TERMINATE] after the response option.
If a Vertical is submitted then check if the {{end user}} works in in the {{vertical}} industry but listing several industries, including the {{vertical}} industry. If they do, terminate them. Also check if the {{end user}} is old enough to interact in the vertical. If the vertical has not been submitted, capture the industry that the {{end user}} interacted with.
We need to know in which channel the interaction took place. If {{channel}} was provided, focus on that channel, otherwise determine which channel they interacted in. We also need to understand which channel they started in and if they switched channels before the journey was complete - whether by personal choice or forced by the brand. Switching channels is not grounds for termination. But, we do need to terminate anyone who didn't complete the journey.
If the Journey is submitted, then terminate anyone who did not interact with a brand on the {{journey}} journey during their most recent brand interaction. Otherwise capture which journey they were on.
Journeys will relate to the lifecycle of product or service ownership. The journeys to include are the following:
Journeys:
- Selection - the process a(n) {{end user}} or purchase decision-maker goes through to evaluate product features and performance fit for the problem at hand
- Purchase - the buyer journey of a consumer/business which leads them to the selection and purchase of the product
- Receive - the journey a {{end user}} or business follows in order to take ownership/possession of a product after the purchase, e.g., track a delivery
- Education - the journeys that a {{end user}} (or service provider/team member) must follow in order to gain the understanding necessary to use a product, or execute the other journeys, e.g., installation, configuration, etc.
- Installation - the journey a {{end user}} (or service provider/team member) must follow to implement a product for use
- Configuration - the journey a {{end user}} (or service provider/team member) must follow in order to configure a product for use
- Customization - the journey a {{end user}} (or service provider/team member) must follow in order to fine tune or personalize a currently owned product
- Usage - the journey a {{end user}} must follow in order to use a product
- Transportation - the journey a {{end user}} (or service provider/team member) must follow in order to relocate a product from one place to another, e.g., portable appliance, tools, etc.
- Storage - the journey a {{end user}} (or service provider/team member) must follow in order to stow away a product for safekeeping, e.g., tools on a job site, jewelry, firearms, etc.
- Maintenance - the journey a {{end user}} (or service provider/team member) must follow in order to preserve the functional or aesthetic properties of a product, e.g., cleaning, fixing, obtaining support, etc.
- Upgrade - the journey a {{end user}}r (or service provider/team member) must follow in order to accept product improvements from a vendor
- Replacement - the journey a {{end user}} (or service provider/team member) must follow in order to substitute one instance of product with another instance of the product, e.g., return or exchange a defective product, wrong version, wrong style, etc.
- Disposal - the journey a {{end user}} (or service provider/team member) must follow in order to liquidate the ownership of a product, e.g., discard a hazardous product, sell a product, etc.
And finally, terminate any {{end user}}s who have not interacted with a brand in the past 3 months within the context of one of the journeys in the list above.
Vertical: Journey: Channel: End User: