Success Metrics
There are two formatting options available. The traditional desired outcome statement is a structure used in the Outcome-Driven Innovation methodology. Since many stakeholders - especially when involved with marketing or UX teams - push back on the awkward nature of desired outcomes statements since people don’t talk like that, the alternative is a natural language structure that gets to the heart of the outcome and tries to avoid tasks and activities where feasible.
This catalog contains 20 potential metrics using each formatting option. You will likely need to reduce this set for a survey. The number of statements that have been generated is arbitrary and can be expanded to accommodate your needs.
Desired Outcome Statements (ODI)
- Minimize the time it takes to identify the root cause of the customization issue, e.g., design flaws, material defects, etc.
- Minimize the time it takes to develop a plan to resolve the customization issue, e.g., design changes, material replacements, etc.
- Minimize the likelihood of the same customization issue recurring in the future, e.g., through preventive measures, improved processes, etc.
- Minimize the time it takes to communicate the issue and the resolution plan to stakeholders, e.g., customers, team members, etc.
- Minimize the likelihood of the issue resolution causing delays in the customization process, e.g., through efficient problem-solving, quick decision-making, etc.
- Minimize the time it takes to implement the resolution plan and rectify the customization issue, e.g., design modifications, material replacements, etc.
- Minimize the likelihood of the issue resolution leading to additional costs, e.g., through cost-effective solutions, efficient resource utilization, etc.
- Minimize the time it takes to verify the effectiveness of the issue resolution, e.g., through testing, quality checks, etc.
- Minimize the likelihood of the issue resolution negatively impacting the final product quality, e.g., through careful implementation, rigorous testing, etc.
- Minimize the time it takes to document the issue and its resolution for future reference, e.g., in case of similar issues, for continuous improvement, etc.
- Minimize the likelihood of the issue resolution causing dissatisfaction among stakeholders, e.g., through clear communication, timely resolution, etc.
- Minimize the time it takes to adjust the customization plan based on the issue resolution, e.g., rescheduling tasks, reallocating resources, etc.
- Minimize the likelihood of the issue resolution leading to non-compliance with regulations or standards, e.g., through careful consideration of legal and regulatory requirements, etc.
- Minimize the time it takes to train team members on the changes made to resolve the issue, e.g., new design elements, new materials, etc.
- Minimize the likelihood of the issue resolution causing disruptions in other stages of the customization process, e.g., through careful planning, coordination with other teams, etc.
- Minimize the time it takes to incorporate customer feedback into the issue resolution process, e.g., understanding customer preferences, aligning resolution with customer expectations, etc.
- Minimize the likelihood of the issue resolution leading to other unforeseen issues, e.g., through comprehensive problem-solving, risk assessment, etc.
- Minimize the time it takes to evaluate the impact of the issue resolution on the customization timeline, e.g., project delays, revised deadlines, etc.
- Minimize the likelihood of the issue resolution causing a breach of the customization budget, e.g., through cost-effective solutions, efficient resource utilization, etc.
- Minimize the time it takes to restore normal operations after resolving the customization issue, e.g., resuming production, restarting processes, etc.
Customer Success Statements (PJTBD)
- Identify the root cause of the customization issue, e.g., design flaws, material defects, etc.
- Develop a plan to resolve the customization issue, e.g., design changes, material replacements, etc.
- Avoid the same customization issue recurring in the future, e.g., through preventive measures, improved processes, etc.
- Communicate the issue and the resolution plan to stakeholders, e.g., customers, team members, etc.
- Avoid the issue resolution causing delays in the customization process, e.g., through efficient problem-solving, quick decision-making, etc.
- Implement the resolution plan and rectify the customization issue, e.g., design modifications, material replacements, etc.
- Avoid the issue resolution leading to additional costs, e.g., through cost-effective solutions, efficient resource utilization, etc.
- Verify the effectiveness of the issue resolution, e.g., through testing, quality checks, etc.
- Avoid the issue resolution negatively impacting the final product quality, e.g., through careful implementation, rigorous testing, etc.
- Document the issue and its resolution for future reference, e.g., in case of similar issues, for continuous improvement, etc.
- Avoid the issue resolution causing dissatisfaction among stakeholders, e.g., through clear communication, timely resolution, etc.
- Adjust the customization plan based on the issue resolution, e.g., rescheduling tasks, reallocating resources, etc.
- Avoid the issue resolution leading to non-compliance with regulations or standards, e.g., through careful consideration of legal and regulatory requirements, etc.
- Train team members on the changes made to resolve the issue, e.g., new design elements, new materials, etc.
- Avoid the issue resolution causing disruptions in other stages of the customization process, e.g., through careful planning, coordination with other teams, etc.
- Incorporate customer feedback into the issue resolution process, e.g., understanding customer preferences, aligning resolution with customer expectations, etc.
- Avoid the issue resolution leading to other unforeseen issues, e.g., through comprehensive problem-solving, risk assessment, etc.
- Evaluate the impact of the issue resolution on the customization timeline, e.g., project delays, revised deadlines, etc.
- Avoid the issue resolution causing a breach of the customization budget, e.g., through cost-effective solutions, efficient resource utilization, etc.
- Restore normal operations after resolving the customization issue, e.g., resuming production, restarting processes, etc.
Test Fit Structure
Apply this to Customer Success Statements only. Everything should fit together nicely. Here’s an article where I introduced the concept. Feel free to devise your own version for Desired Outcome Statements as this does not apply to their format directly.
As a(n) [end user] + who is + [Job] you're trying to [success statement] + "faster and more accurately" so that you can successfully [Job Step]