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Success Metrics
There are two formatting options available. The traditional desired outcome statement is a structure used in the Outcome-Driven Innovation methodology. Since many stakeholders - especially when involved with marketing or UX teams - push back on the awkward nature of desired outcomes statements since people don’t talk like that, the alternative is a natural language structure that gets to the heart of the outcome and tries to avoid tasks and activities where feasible.
This catalog contains 20 potential metrics using each formatting option. You will likely need to reduce this set for a survey. The number of statements that have been generated is arbitrary and can be expanded to accommodate your needs.
Desired Outcome Statements (ODI)
- Minimize the time it takes to identify visible stains or dirt, e.g., food stains, grease marks, etc.
- Minimize the time it takes to assess the overall condition of the product, e.g., wear and tear, discoloration, etc.
- Minimize the time it takes to check for any structural damage, e.g., tears, cracks, loose parts, etc.
- Minimize the time it takes to verify the product's material, e.g., fabric, metal, plastic, etc.
- Minimize the time it takes to identify any areas requiring special attention, e.g., high-traffic areas, heavily soiled spots, etc.
- Minimize the time it takes to determine the type of dirt or stain, e.g., organic, inorganic, etc.
- Minimize the time it takes to check for any odors, e.g., musty smell, chemical odor, etc.
- Minimize the time it takes to verify the product's colorfastness, e.g., testing a small area, checking for dye transfer, etc.
- Minimize the time it takes to assess the product's texture, e.g., roughness, smoothness, etc.
- Minimize the time it takes to identify any manufacturer labels or tags, e.g., care instructions, material composition, etc.
- Minimize the time it takes to check for any loose threads or seams, e.g., fraying, unraveling, etc.
- Minimize the time it takes to verify the product's dimensions, e.g., measuring length, width, height, etc.
- Minimize the time it takes to identify any previous repairs, e.g., patches, glued areas, etc.
- Minimize the time it takes to check for any signs of mold or mildew, e.g., black spots, musty odor, etc.
- Minimize the time it takes to assess the product's functionality, e.g., zippers, buttons, hinges, etc.
- Minimize the time it takes to verify the product's age, e.g., checking purchase date, examining wear patterns, etc.
- Minimize the time it takes to identify any potential allergens, e.g., pet hair, dust mites, etc.
- Minimize the time it takes to check for any embedded debris, e.g., sand, crumbs, etc.
- Minimize the time it takes to assess the product's overall cleanliness, e.g., visual inspection, touch test, etc.
- Minimize the likelihood of overlooking any critical issues, e.g., hidden stains, structural weaknesses, etc.
Customer Success Statements (PJTBD)
- Identify visible stains or dirt, e.g., food stains, grease marks, etc.
- Assess the overall condition of the product, e.g., wear and tear, discoloration, etc.
- Check for any structural damage, e.g., tears, cracks, loose parts, etc.
- Verify the product's material, e.g., fabric, metal, plastic, etc.
- Identify any areas requiring special attention, e.g., high-traffic areas, heavily soiled spots, etc.
- Determine the type of dirt or stain, e.g., organic, inorganic, etc.
- Check for any odors, e.g., musty smell, chemical odor, etc.
- Verify the product's colorfastness, e.g., testing a small area, checking for dye transfer, etc.
- Assess the product's texture, e.g., roughness, smoothness, etc.
- Identify any manufacturer labels or tags, e.g., care instructions, material composition, etc.
- Check for any loose threads or seams, e.g., fraying, unraveling, etc.
- Verify the product's dimensions, e.g., measuring length, width, height, etc.
- Identify any previous repairs, e.g., patches, glued areas, etc.
- Check for any signs of mold or mildew, e.g., black spots, musty odor, etc.
- Assess the product's functionality, e.g., zippers, buttons, hinges, etc.
- Verify the product's age, e.g., checking purchase date, examining wear patterns, etc.
- Identify any potential allergens, e.g., pet hair, dust mites, etc.
- Check for any embedded debris, e.g., sand, crumbs, etc.
- Assess the product's overall cleanliness, e.g., visual inspection, touch test, etc.
- Avoid overlooking any critical issues, e.g., hidden stains, structural weaknesses, etc.
Test Fit Structure
Apply this to Customer Success Statements only. Everything should fit together nicely. Here’s an article where I introduced the concept. Feel free to devise your own version for Desired Outcome Statements as this does not apply to their format directly.
As a(n) [end user] + who is + [Job] you're trying to [success statement] + "faster and more accurately" so that you can successfully [Job Step]