Success Metrics
There are two formatting options available. The traditional desired outcome statement is a structure used in the Outcome-Driven Innovation methodology. Since many stakeholders - especially when involved with marketing or UX teams - push back on the awkward nature of desired outcomes statements since people don’t talk like that, the alternative is a natural language structure that gets to the heart of the outcome and tries to avoid tasks and activities where feasible.
This catalog contains 20 potential metrics using each formatting option. You will likely need to reduce this set for a survey. The number of statements that have been generated is arbitrary and can be expanded to accommodate your needs.
Desired Outcome Statements (ODI)
- Minimize the time it takes to identify ineffective learning methods, e.g., lack of progress, confusion, etc.
- Minimize the time it takes to research alternative learning methods, e.g., online resources, expert advice, etc.
- Minimize the likelihood of choosing an unsuitable learning method, e.g., mismatched learning style, unrealistic time commitment, etc.
- Minimize the time it takes to adapt to the new learning method, e.g., understanding the process, practicing the method, etc.
- Minimize the likelihood of struggling with the transition to the new method, e.g., resistance to change, confusion, etc.
- Minimize the time it takes to see improvements from the new learning method, e.g., increased understanding, faster progress, etc.
- Minimize the likelihood of experiencing setbacks due to the new method, e.g., initial confusion, slower progress, etc.
- Minimize the time it takes to fine-tune the new learning method to personal needs, e.g., adjusting pace, incorporating preferred tools, etc.
- Minimize the likelihood of overlooking the benefits of the previous method, e.g., disregarding useful techniques, forgetting effective strategies, etc.
- Minimize the time it takes to integrate the new learning method into the learning routine, e.g., scheduling, habit formation, etc.
- Minimize the likelihood of neglecting other important aspects of learning, e.g., rest, review, practice, etc.
- Minimize the time it takes to evaluate the effectiveness of the new learning method, e.g., progress tracking, self-assessment, etc.
- Minimize the likelihood of misjudging the effectiveness of the new method, e.g., overestimation, underestimation, etc.
- Minimize the time it takes to make necessary adjustments to the new method, e.g., changing pace, adding resources, etc.
- Minimize the likelihood of resorting back to ineffective methods due to comfort or familiarity, e.g., old habits, ease of use, etc.
- Minimize the time it takes to share the experience of the new method with peers, e.g., discussions, recommendations, etc.
- Minimize the likelihood of misleading others with incomplete or inaccurate information about the new method, e.g., personal bias, lack of experience, etc.
- Minimize the time it takes to incorporate feedback and suggestions into the new learning method, e.g., peer advice, expert tips, etc.
- Minimize the likelihood of ignoring valuable feedback or suggestions, e.g., pride, stubbornness, etc.
- Minimize the time it takes to achieve learning goals with the new method, e.g., mastering a topic, passing an exam, etc.
Customer Success Statements (PJTBD)
- Identify ineffective learning methods, e.g., lack of progress, confusion, etc.
- Research alternative learning methods, e.g., online resources, expert advice, etc.
- Avoid choosing an unsuitable learning method, e.g., mismatched learning style, unrealistic time commitment, etc.
- Adapt to the new learning method, e.g., understanding the process, practicing the method, etc.
- Avoid struggling with the transition to the new method, e.g., resistance to change, confusion, etc.
- See improvements from the new learning method, e.g., increased understanding, faster progress, etc.
- Avoid experiencing setbacks due to the new method, e.g., initial confusion, slower progress, etc.
- Fine-tune the new learning method to personal needs, e.g., adjusting pace, incorporating preferred tools, etc.
- Avoid overlooking the benefits of the previous method, e.g., disregarding useful techniques, forgetting effective strategies, etc.
- Integrate the new learning method into the learning routine, e.g., scheduling, habit formation, etc.
- Avoid neglecting other important aspects of learning, e.g., rest, review, practice, etc.
- Evaluate the effectiveness of the new learning method, e.g., progress tracking, self-assessment, etc.
- Avoid misjudging the effectiveness of the new method, e.g., overestimation, underestimation, etc.
- Make necessary adjustments to the new method, e.g., changing pace, adding resources, etc.
- Avoid resorting back to ineffective methods due to comfort or familiarity, e.g., old habits, ease of use, etc.
- Share the experience of the new method with peers, e.g., discussions, recommendations, etc.
- Avoid misleading others with incomplete or inaccurate information about the new method, e.g., personal bias, lack of experience, etc.
- Incorporate feedback and suggestions into the new learning method, e.g., peer advice, expert tips, etc.
- Avoid ignoring valuable feedback or suggestions, e.g., pride, stubbornness, etc.
- Achieve learning goals with the new method, e.g., mastering a topic, passing an exam, etc.
Test Fit Structure
Apply this to Customer Success Statements only. Everything should fit together nicely. Here’s an article where I introduced the concept. Feel free to devise your own version for Desired Outcome Statements as this does not apply to their format directly.
As a(n) [end user] + who is + [Job] you're trying to [success statement] + "faster and more accurately" so that you can successfully [Job Step]