/w=256,quality=90,fit=scale-down)
Success Metrics
There are two formatting options available. The traditional desired outcome statement is a structure used in the Outcome-Driven Innovation methodology. Since many stakeholders - especially when involved with marketing or UX teams - push back on the awkward nature of desired outcomes statements since people don’t talk like that, the alternative is a natural language structure that gets to the heart of the outcome and tries to avoid tasks and activities where feasible.
This catalog contains 20 potential metrics using each formatting option. You will likely need to reduce this set for a survey. The number of statements that have been generated is arbitrary and can be expanded to accommodate your needs.
Desired Outcome Statements (ODI)
How important is it that you… and How satisfied are you with your ability to…
- Minimize the time it takes to clear the area of any obstacles, e.g., furniture, personal items, etc.
- Minimize the time it takes to identify any potential hazards in the cleaning area, e.g., electrical outlets, sharp objects, etc.
- Minimize the time it takes to ensure proper ventilation in the cleaning area, e.g., opening windows, using fans, etc.
- Minimize the time it takes to protect surrounding surfaces, e.g., covering with plastic sheets, using drop cloths, etc.
- Minimize the time it takes to gather necessary cleaning tools, e.g., buckets, mops, brushes, etc.
- Minimize the time it takes to set up cleaning equipment, e.g., assembling vacuum cleaners, filling buckets, etc.
- Minimize the time it takes to ensure access to water sources, e.g., connecting hoses, checking faucets, etc.
- Minimize the time it takes to ensure access to power sources, e.g., locating electrical outlets, using extension cords, etc.
- Minimize the time it takes to organize cleaning supplies for easy access, e.g., arranging by frequency of use, grouping similar items, etc.
- Minimize the time it takes to ensure the cleaning area is well-lit, e.g., turning on lights, using portable lamps, etc.
- Minimize the time it takes to establish a waste disposal plan, e.g., setting up trash bags, identifying disposal locations, etc.
- Minimize the time it takes to ensure safety measures are in place, e.g., using caution signs, wearing protective gear, etc.
- Minimize the time it takes to identify any areas requiring special attention, e.g., high-traffic areas, heavily soiled spots, etc.
- Minimize the time it takes to ensure the cleaning area is free of pets, e.g., securing animals in another room, using pet gates, etc.
- Minimize the time it takes to verify the cleaning area is dry, e.g., checking for leaks, wiping up spills, etc.
- Minimize the time it takes to ensure the cleaning area is free of dust, e.g., dusting surfaces, using air purifiers, etc.
- Minimize the time it takes to establish a cleaning sequence, e.g., starting from top to bottom, working from one side to the other, etc.
- Minimize the time it takes to ensure the cleaning area is free of clutter, e.g., organizing items, removing unnecessary objects, etc.
- Minimize the time it takes to communicate the cleaning plan to others, e.g., informing household members, coordinating with team members, etc.
- Minimize the likelihood of damaging the cleaning area during preparation, e.g., scratching floors, knocking over items, etc.
Customer Success Statements (PJTBD)
How important is it that you can quickly and accurately… and How difficult is it for you to…
- Clear the area of any obstacles, e.g., furniture, personal items, etc.
- Identify any potential hazards in the cleaning area, e.g., electrical outlets, sharp objects, etc.
- Ensure proper ventilation in the cleaning area, e.g., opening windows, using fans, etc.
- Protect surrounding surfaces, e.g., covering with plastic sheets, using drop cloths, etc.
- Gather necessary cleaning tools, e.g., buckets, mops, brushes, etc.
- Set up cleaning equipment, e.g., assembling vacuum cleaners, filling buckets, etc.
- Ensure access to water sources, e.g., connecting hoses, checking faucets, etc.
- Ensure access to power sources, e.g., locating electrical outlets, using extension cords, etc.
- Organize cleaning supplies for easy access, e.g., arranging by frequency of use, grouping similar items, etc.
- Ensure the cleaning area is well-lit, e.g., turning on lights, using portable lamps, etc.
- Establish a waste disposal plan, e.g., setting up trash bags, identifying disposal locations, etc.
- Ensure safety measures are in place, e.g., using caution signs, wearing protective gear, etc.
- Identify any areas requiring special attention, e.g., high-traffic areas, heavily soiled spots, etc.
- Ensure the cleaning area is free of pets, e.g., securing animals in another room, using pet gates, etc.
- Verify the cleaning area is dry, e.g., checking for leaks, wiping up spills, etc.
- Ensure the cleaning area is free of dust, e.g., dusting surfaces, using air purifiers, etc.
- Establish a cleaning sequence, e.g., starting from top to bottom, working from one side to the other, etc.
- Ensure the cleaning area is free of clutter, e.g., organizing items, removing unnecessary objects, etc.
- Communicate the cleaning plan to others, e.g., informing household members, coordinating with team members, etc.
- Avoid damaging the cleaning area during preparation, e.g., scratching floors, knocking over items, etc.
Test Fit Structure
Apply this to Customer Success Statements only. Everything should fit together nicely. Here’s an article where I introduced the concept. Feel free to devise your own version for Desired Outcome Statements as this does not apply to their format directly.
As a(n) [end user] + who is + [Job] you're trying to [success statement] + "faster and more accurately" so that you can successfully [Job Step]