What Customer Really Want
This is not a book, it’s not an ebook, it’s a living guide that will expand and evolve is we experiment and improve this methodology and the technologies that will help us all delivery more value, to more companies, in more categories, and of all sizes. I can’t tell you what the schedule of content production will be, but this is where I will keep a building in public log of everything you need to know to destroy your competitors while helping your clients and organizations do the same.
I will release hidden content as it becomes readible, but not all content will be in final form. So, please keep that in mind and ask questions in the community if needed.
/w=1080,quality=90,fit=scale-down)
Overview & Videos
These are free to watch. They are basic reviews providing more context around the prompts and how to use them
Original JTBD Prompts
This is the catalog of prompts and deep overviews from the original Masterclass. They remain unchanged; but they are tried and tested
Current Default JTBD Prompts
These are the current versions that I’ve updated from the originals and represent the current standard.
New & Experimental JTBD Prompts
While I don’t put everything in here (I have secrets) I do share some of the improvements I’m working on over the current standard prompts. Use them at your own risk (but some are really good).