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Success Metrics
There are two formatting options available. The traditional desired outcome statement is a structure used in the Outcome-Driven Innovation methodology. Since many stakeholders - especially when involved with marketing or UX teams - push back on the awkward nature of desired outcomes statements since people don’t talk like that, the alternative is a natural language structure that gets to the heart of the outcome and tries to avoid tasks and activities where feasible.
This catalog contains 20 potential metrics using each formatting option. You will likely need to reduce this set for a survey. The number of statements that have been generated is arbitrary and can be expanded to accommodate your needs.
Desired Outcome Statements (ODI)
- Minimize the time it takes to find a suitable storage location for the product, e.g., shelf space, storage room, etc.
- Minimize the time it takes to ensure the storage conditions meet the product's requirements, e.g., temperature, humidity, etc.
- Minimize the likelihood of damaging the product during storage, e.g., dropping, crushing, etc.
- Minimize the time it takes to organize the product for easy retrieval, e.g., labeling, categorizing, etc.
- Minimize the time it takes to secure the product against theft or loss, e.g., locking, tracking, etc.
- Minimize the likelihood of forgetting where the product is stored, e.g., misplacement, confusion, etc.
- Minimize the time it takes to check the product's condition periodically, e.g., expiry date, wear and tear, etc.
- Minimize the likelihood of the product being affected by pests or rodents, e.g., infestation, damage, etc.
- Minimize the time it takes to access the product when needed, e.g., retrieval, unpacking, etc.
- Minimize the likelihood of the product being stored in a harmful environment, e.g., sunlight, moisture, etc.
- Minimize the time it takes to relocate the product if necessary, e.g., moving, rearranging, etc.
- Minimize the likelihood of the product being stored with incompatible items, e.g., chemicals, food, etc.
- Minimize the time it takes to maintain the storage area clean and organized, e.g., cleaning, tidying, etc.
- Minimize the likelihood of the product being stored in an overcrowded space, e.g., clutter, disorganization, etc.
- Minimize the time it takes to update the inventory after storing the product, e.g., counting, recording, etc.
- Minimize the likelihood of the product being stored in a location that is hard to reach, e.g., high shelves, tight spaces, etc.
- Minimize the time it takes to prepare the product for storage, e.g., packaging, wrapping, etc.
- Minimize the likelihood of the product being stored for longer than necessary, e.g., overstocking, expiry, etc.
- Minimize the time it takes to plan the storage of the product, e.g., space allocation, stacking, etc.
- Minimize the likelihood of the product being stored without proper documentation, e.g., receipts, warranties, etc.
Customer Success Statements (PJTBD)
- Find a suitable storage location for the product, e.g., shelf space, storage room, etc.
- Ensure the storage conditions meet the product's requirements, e.g., temperature, humidity, etc.
- Avoid damaging the product during storage, e.g., dropping, crushing, etc.
- Organize the product for easy retrieval, e.g., labeling, categorizing, etc.
- Secure the product against theft or loss, e.g., locking, tracking, etc.
- Avoid forgetting where the product is stored, e.g., misplacement, confusion, etc.
- Check the product's condition periodically, e.g., expiry date, wear and tear, etc.
- Avoid the product being affected by pests or rodents, e.g., infestation, damage, etc.
- Access the product when needed, e.g., retrieval, unpacking, etc.
- Avoid the product being stored in a harmful environment, e.g., sunlight, moisture, etc.
- Relocate the product if necessary, e.g., moving, rearranging, etc.
- Avoid the product being stored with incompatible items, e.g., chemicals, food, etc.
- Maintain the storage area clean and organized, e.g., cleaning, tidying, etc.
- Avoid the product being stored in an overcrowded space, e.g., clutter, disorganization, etc.
- Update the inventory after storing the product, e.g., counting, recording, etc.
- Avoid the product being stored in a location that is hard to reach, e.g., high shelves, tight spaces, etc.
- Prepare the product for storage, e.g., packaging, wrapping, etc.
- Avoid the product being stored for longer than necessary, e.g., overstocking, expiry, etc.
- Plan the storage of the product, e.g., space allocation, stacking, etc.
- Avoid the product being stored without proper documentation, e.g., receipts, warranties, etc.
Test Fit Structure
Apply this to Customer Success Statements only. Everything should fit together nicely. Here’s an article where I introduced the concept. Feel free to devise your own version for Desired Outcome Statements as this does not apply to their format directly.
As a(n) [end user] + who is + [Job] you're trying to [success statement] + "faster and more accurately" so that you can successfully [Job Step]