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Success Metrics
There are two formatting options available. The traditional desired outcome statement is a structure used in the Outcome-Driven Innovation methodology. Since many stakeholders - especially when involved with marketing or UX teams - push back on the awkward nature of desired outcomes statements since people don’t talk like that, the alternative is a natural language structure that gets to the heart of the outcome and tries to avoid tasks and activities where feasible.
This catalog contains 20 potential metrics using each formatting option. You will likely need to reduce this set for a survey. The number of statements that have been generated is arbitrary and can be expanded to accommodate your needs.
Desired Outcome Statements (ODI)
- Minimize the time it takes to determine the type of dirt or stain, e.g., grease, ink, food, etc.
- Minimize the time it takes to identify the material of the product, e.g., fabric, metal, plastic, etc.
- Minimize the time it takes to understand the manufacturer's cleaning instructions, e.g., washing temperature, cleaning agents, etc.
- Minimize the time it takes to assess the product's condition, e.g., wear and tear, colorfastness, etc.
- Minimize the time it takes to determine the appropriate cleaning method, e.g., hand wash, machine wash, dry clean, etc.
- Minimize the time it takes to identify any special cleaning requirements, e.g., delicate cycle, air dry, etc.
- Minimize the time it takes to gather necessary cleaning supplies, e.g., detergents, brushes, cloths, etc.
- Minimize the time it takes to understand the potential risks of cleaning, e.g., shrinkage, color bleeding, etc.
- Minimize the time it takes to determine the cleaning frequency, e.g., daily, weekly, monthly, etc.
- Minimize the time it takes to identify any pre-treatment needs, e.g., stain remover, soaking, etc.
- Minimize the time it takes to verify the compatibility of cleaning agents, e.g., bleach, fabric softener, etc.
- Minimize the time it takes to understand the environmental impact of cleaning agents, e.g., biodegradable, non-toxic, etc.
- Minimize the time it takes to determine the drying requirements, e.g., tumble dry, line dry, etc.
- Minimize the time it takes to identify any post-cleaning care needs, e.g., ironing, folding, etc.
- Minimize the time it takes to assess the effectiveness of previous cleaning methods, e.g., stain removal, odor elimination, etc.
- Minimize the time it takes to understand any health and safety precautions, e.g., ventilation, protective gloves, etc.
- Minimize the time it takes to determine the cost of cleaning, e.g., cleaning agents, energy consumption, etc.
- Minimize the time it takes to identify any potential allergens in cleaning agents, e.g., fragrances, dyes, etc.
- Minimize the time it takes to understand the impact of cleaning on the product's lifespan, e.g., fabric wear, color fading, etc.
- Minimize the likelihood of damaging the product during cleaning, e.g., tearing, discoloration, etc.
Customer Success Statements (PJTBD)
- Determine the type of dirt or stain, e.g., grease, ink, food, etc.
- Identify the material of the product, e.g., fabric, metal, plastic, etc.
- Understand the manufacturer's cleaning instructions, e.g., washing temperature, cleaning agents, etc.
- Assess the product's condition, e.g., wear and tear, colorfastness, etc.
- Determine the appropriate cleaning method, e.g., hand wash, machine wash, dry clean, etc.
- Identify any special cleaning requirements, e.g., delicate cycle, air dry, etc.
- Gather necessary cleaning supplies, e.g., detergents, brushes, cloths, etc.
- Understand the potential risks of cleaning, e.g., shrinkage, color bleeding, etc.
- Determine the cleaning frequency, e.g., daily, weekly, monthly, etc.
- Identify any pre-treatment needs, e.g., stain remover, soaking, etc.
- Verify the compatibility of cleaning agents, e.g., bleach, fabric softener, etc.
- Understand the environmental impact of cleaning agents, e.g., biodegradable, non-toxic, etc.
- Determine the drying requirements, e.g., tumble dry, line dry, etc.
- Identify any post-cleaning care needs, e.g., ironing, folding, etc.
- Assess the effectiveness of previous cleaning methods, e.g., stain removal, odor elimination, etc.
- Understand any health and safety precautions, e.g., ventilation, protective gloves, etc.
- Determine the cost of cleaning, e.g., cleaning agents, energy consumption, etc.
- Identify any potential allergens in cleaning agents, e.g., fragrances, dyes, etc.
- Understand the impact of cleaning on the product's lifespan, e.g., fabric wear, color fading, etc.
- Avoid damaging the product during cleaning, e.g., tearing, discoloration, etc.
Test Fit Structure
Apply this to Customer Success Statements only. Everything should fit together nicely. Here’s an article where I introduced the concept. Feel free to devise your own version for Desired Outcome Statements as this does not apply to their format directly.
As a(n) [end user] + who is + [Job] you're trying to [success statement] + "faster and more accurately" so that you can successfully [Job Step]