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The Book | Guide

Original Version

Current Version

New Prompts

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JTBD Prompt Operating System and Playbook

WCRW Chapters

Where to Begin?

Where to Begin?

Where to Begin?

Formulating the Innovation Strategy

Formulating the Innovation Strategy

Formulating the Innovation Strategy

Identifying Value Gaps

Identifying Value Gaps

Identifying Value Gaps

Coaching

Consulting

Research Factory

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